Taco Bueno Franchise Opportunity

Financial Information:

Cash Investment: $750,000
Net Worth: $1,500,000
Franchise Fee: $35,000
Royalty Fee: 5% Royalty
Advertising Fee: 5% Ad Fund contribution

Available Markets:

United States: AL, AK, AZ, AR, CA, CO, CT, DE, DC, FL, GA, HI, ID, IL, IN, IA, KS, KY, LA, ME, MD, MA, MI, MN, MS, MO, MT, NE, NV, NH, NJ, NM, NY, NC, ND, OH, OK, OR, PA, RI, SC, SD, TN, TX, UT, VT, VA, WA, WV, WI, WY

The Taco Bueno Story

Starting in 1967 in Abilene Texas, we have been making fresh Tex-Mex the right way for over 48 years. The food makes the difference. We make our Tex-Mex fresh daily using real ingredients prepared by real cooks in real kitchens. Today's customers are demanding food that is authentic, that uses real ingredients and is cooked fresh. Taco Bueno has been doing just that for 48 years.

We position the brand as a QSR Plus concept - great food, prepared fresh in the restaurant yet still available through the drive-thru. Approximately two-thirds of our business is drive-thru.

We have over 175+ locations across seven states - Texas, Oklahoma, Kansas, Colorado, Louisiana, Missouri and Arkansas.

How Is The Menu Different?

Taco Bueno is Tex-Mex Made Fresh.
At Taco Bueno, we continue to make Tex-Mex the right way. We prepare our signature refried beans the traditional way - taking more than 30 hours to cook, chill and re-fry our beans from scratch. We flame-grill our chicken and steak. We fry our taco shells and chips, and we make our guacamole and salsas fresh multiple times a day. Taco Bueno restaurants have a fresh salsa bar where guests can customize their orders to their liking. Taco Bueno's fresh preparation makes us different than many other Mexican QSR brands.

Our food has a unique flavor profile thanks to our authentic Tex-Mex recipes.

What Are Our Land And Building Options?

Taco Bueno offers building plans that are designed to maximize revenue potential, keep building costs low, and help franchisees take advantage of a variety of locations. About 2/3rds of our revenue comes through the drive-thru window, so Taco Bueno has designed restaurants to optimize drive-thru performance while reducing the size of the dining room and overall footprint. Multi-unit owners will likely use a mix of these buildings to take advantage of the best real estate options in their prospective market. Here's a look at a traditional drive through location.

Traditional free-standing location with Drive Thru

Traditional free-standing location
  • Site and Demographic Characteristics
  • Lot Size: 0.7 to 0.9 acres
  • High Visibility, Excellent Accessibility
  • Building Size: 2,200 to 2,850 sq. ft.
  • Population: Minimum 15,000
  • Drive-Thru Access and 55-83 Seats
  • Nearby Daytime Employees: Minimum 5,000
  • Parking ratio: 1 space for every 2 seats
  • Minimum Household Income: $60,000

End Cap Design with Drive Thru

End Cap Design with Drive Thru

For high-traffic areas where traditional freestanding development is not an option, we also have an end cap with drive-thru option for strip centers in front of big-box retailers, grocery anchored centers, and other venues.

  • Layouts as small as 2,200 square feet.
  • Drive-thru access is required.
  • Seating capacity of more than 55 seats
  • High traffic areas

Non-Traditional Locations

Taco Bueno also supports nontraditional locations like casinos, student center dining halls and sports venues. The costs and layouts vary by location but are typically smaller and less costly than our freestanding and end-cap layouts.


From day one, we provide support in Operations, Training, Marketing and Development to bring new Franchise Partners up to speed with the Bueno Brand and ensure a smooth pre-opening process. After opening, our dedicated Operations and marketing support teams work with Franchisees to ensure operational excellence and to establish a marketing plan to attract customers with brand-building advertising and exciting new products.

Got What It Takes?

As you can see, Taco Bueno delivers on both the need for quality and the need for convenience. Why go anywhere else?

Social Reach:

This web page does not constitute a franchise offering or an offer to sell a franchise. A franchise offering can be made by us only in a state if we are first registered, excluded, exempted or otherwise qualified to offer franchises in that state, and only if we provide you with an appropriate franchise disclosure document.

Request Information

Looking for more information about Taco Bueno? Take a moment to fill out our quick information request form.

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A Minimum Cash Investment of $750,000 Is Required For This Opportunity
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