June 27, 2017 // Franchising.com // Hooters unveiled the opening of a new international location, Hooters of Taipei Xinyi, led by franchisee Destination Eats Pte Ltd., a Hooters 2015 Developer of the Year.
Hooters of Taipei Xinyi is conveniently located at 1F, No. 91, Songren Road in the popular Xinyi District of Taipei, a commercial area filled with malls, restaurants and hotels. The new location seats 120 guests and boasts more than 15 large screen televisions. It is within walking distance to Taipei 101, the famous landmark supertall skyscraper.
“We are excited to introduce Hooters unique dining concept to local-area residents and guests,” said Gary Murray, CEO, Destination Eats Pte Ltd. “With its vibrant mix of restaurants and shops, the Xinyi District is the ideal location for this new Hooters restaurant. We invite fans to relax, unwind and enjoy Hooters world-famous wings served up by one-of-a-kind Hooters Girl hospitality.”
The new location is part of a 35-location Southeast Asia development agreement between Hooters and Singapore-based international franchisee, Destination Eats Pte Ltd. The agreement includes five new Hooters locations designated for the greater Taiwan area. Destination Eats Pte Ltd. recently opened Hooters locations in Marina Bay and Fusionopolis, Singapore, as well as Jakarta, Indonesia, and Koh Samui, Thailand. The franchisee has plans to open additional Hooters locations this summer in Phnom Penh, Cambodia as well as multiple locations in Manila, the capital of the Philippines.
“Destination Eats Pte Ltd. continues to flawlessly execute Hooters vision for international growth, bringing our brand to fans across Asia,” said Mark Whittle, chief development officer, Hooters of America. “With their proven success and wealth of hospitality experience, we can count on them to introduce our iconic Hooters concept to locals and tourists in Taipei Xinyi.”
The new location will incorporate the latest design features that deliver the familiar, fun-loving persona of the Hooters brand along with contemporary elements that combine to deliver a one-of-a-kind guest experience. While guests will still enjoy Hooters craveable burgers, wings, appetizers and salads, they can expect some additions to the menus to suit local taste buds.
Hooters recognized Destination Eats Pte Ltd. with its 2015 Developer of the Year award for the international franchisee’s commitment to the development and growth of the Hooters brand.
Hooters Asia is always looking for great new sites to locate Hooters restaurants. They are currently seeking sites in; Taipei, Hong Kong, Kowloon, Macao, Ho Chi Minh, Jakarta, Manila, Cebu, Davao, Singapore, Bali, Bangkok, Krabi, Kuala Lumpur, Yangon, and Siam Reap. Landlords and agents can contact them at www.hootersasia.com.
Hooters continues its acceleration of restaurant openings with plans to open more than 30 new locations globally in 2017 and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit hooters.com/franchising.
Headquartered in Singapore, Destination Group has a passion for creating “Great places to be.” The Group develops and operates innovative resorts under Destination Properties and exciting food and beverage restaurant concepts for our guests under Destination Eats. CEO Gary Murray, a 20-year veteran in the hospitality business in Thailand, remains on the forefront of setting new standards and trends in hospitality and F&B, while remaining committed to operating in ways that are both environmentally and socially responsible.
The company creates some of Thailand’s most exciting destinations including Novotel Cha Am Beach Resort & Spa, Novotel Phuket Karon Beach, Novotel Phuket Surin Beach Resort, Swissotel Resort Phuket Patong Beach, Swissotel Resort Phuket Kamala Beach, Sheraton Four Points Bangkok, and upcoming Ibis Styles Samui Resort in Chaweng Samui. The Company is also developing a major five-star resort and convention center at its golf course located on the Eastern Seaboard.
Along with Hotels and Resorts across Thailand, Destination Group owns and operates several food and beverage brands under its Destination Eats including Hooters, Hard Rock Cafe, and the Drunken Leprechaun. Hooters and Hard Rock Cafe are iconic American brands that have been successfully operating around the world for more than 30 years each. The Group is growing its F&B platform to include a pizza brand, an Italian casual dining brand and a high-end steak concept restaurant in Thailand and overseas.
Destination Group is expanding outside of Thailand with operations open and soon-to-open in Hong Kong, Taiwan, Singapore, Philippines, Indonesia, and Cambodia. The Group has more than 1800 employees in Thailand. For more information about Destination Group, visit www.destination-properties.com or www.destination-eats.com.
To find your nearest Hooters location, visit Hooters.com.
Hooters of America, LLC, is the franchisor and operator of more than 425 Hooters restaurants in 42 states and 28 countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.hooters.com or follow us at twitter.com/hooters, facebook.com/hooters, instagram.com/hooters or on Snapchat at “hooters.”
SOURCE Hooters of America, LLC