SCOTTSDALE, Ariz. - July 25, 2017 - (BUSINESS WIRE) - Amazing Lash Studio, the fastest growing eyelash extension concept in the country, today announced the launch of Be the Face of Amazing Lash Studio, a model search aimed at discovering three amazing lash models to represent the nationwide brand.
The search kicked off today and entries will be accepted online at amazinglashstudio.com until August 28, 2017. The models selected will represent the brand in their remaining 2017 ad campaigns and in 2018 branded campaigns.
“We are thrilled to be launching our first nationwide model search,” says President and COO Heather Elrod. “This is an opportunity for all of our 146 open studios and the four to 10 studios that we open every month to participate in the search for the next “faces of” our brand. If you think eyelash extensions are only for 20-somethings, think again! We have found our services appeal to a much wider age group, with the greatest interest in the 40-plus range. We are looking for fabulous faces that reflect the diversity of our guests to show others how Amazing Lash Studio will help them look and feel amazing!”
To launch this search Amazing Lash Studio teamed with noted New York-based advertising agency Women’s Marketing and MSLK, noted branding experts in the beauty industry. Elrod says, “It was the perfect fit with these power companies to assist in our campaign. They have created some amazing advertising and branding campaigns all over the world.”
Founders and first-generation Americans from Vietnam, Edward and Jessica Le knew they had a unique concept from the moment they opened their first studio in Houston just seven short years ago. “Beauty has always been a big part of my life,” Jessica remarks, “and making other women feel beautiful is something I knew I wanted to do. I believe Amazing Lash Studio is part of that for women.”
Amazing Lash Studio provides semi-permanent eyelash extensions at stylishly appointed retail studios in convenient locations that offer extended hours and feature private lash application suites. Amazing Lash Studio has a patented application process that enables a highly-trained staff of licensed aestheticians to complete the service in a fraction of the time required at traditional outlets.
Amazing Lash Studio was founded in 2010 by Edward and Jessica Le, with the vision to create excellence and affordability in the eyelash extension industry. Amazing Lash Studios are retail salons that apply semi-permanent eyelash extensions with a proprietary, patented process to the clients’ own lashes, replicating the curve and size of natural lashes. The concept began franchising in 2013 and to date has 146 open studios and 280 sold in 26 states and in January 2017 began franchising internationally.
For additional information go to amazinglashstudio.com.
Barbara Carrera Holland
SOURCE Amazing Lash Studio