August 17, 2017 // Franchising.com // Los Angeles, Calif. - Today, undefeated boxing champion Floyd Mayweather announced that, following his highly anticipated “Money Fight” against Conor McGregor, he will shift his focus to the launch of a new global business venture, Mayweather Boxing & Fitness. The flagship gym location will open this Fall in Southern California.
Emblematic of Floyd’s passion for family, fitness and community, this new enterprise is grounded in the philosophy that fitness levels shouldn’t be determined by socioeconomic status, and that everyone should have access to, and benefit from, elite fitness resources. Through a unique and scalable business model with an enticing franchisee and affiliate return structure, Mayweather Boxing & Fitness will be in neighborhoods all over the world - including traditionally underserved communities - offering fitness programs for anyone looking to train more effectively.
“My whole life has been about boxing and about fitness, and now I’m taking everything I developed and bringing it into the fitness market,” said Floyd Mayweather. “Our fitness experience will have programs for kids, parents and aspiring athletes - anyone who's looking to put energy into something positive. The training programs will be the best in the industry, all based on my own workout routines; and they’ll be accessible to all, including communities that don’t currently have these kinds of facilities available.”
In addition to brick and mortar gyms, Mayweather Boxing & Fitness will launch a mobile app and in-home Virtual Reality experience - both featuring Mayweather himself - to maximize the number of people who can access a first-class training experience. Through this holistic offering, Floyd will be, for the first time ever, revealing his training and fitness methods that kept him on top of the boxing profession for more than 20 years.
“We’ve seen a shift in the fitness industry, in that the average consumer is seeking access to the same training that elite athletes have available to them; and more studios and gyms are now dedicated to a specific discipline,” said James Williams, CEO of Mayweather Boxing & Fitness. “Within those offerings, boxing fitness is a highly popular and extremely effective workout. We are excited to cater to this demand all over the world and be a meaningful part of the next-generation fitness experience; all under the banner and guidance of the most dominant boxer of all time.”
As Chairman, Floyd will oversee execution against his vision of the business, develop the direction for programming and content, and share his knowledge, expertise and passion - not only for boxing, but also for health and fitness. To help bring his vision to life, Floyd has assembled a leadership team with deep franchise, fitness and business development experience, including James Williams, CEO; Burrel Wilks III, Senior Advisor; and Mike Melby and Ali Fakhari, Executive Directors.
For more information, please visit www.mayweather.fit.
SOURCE Mayweather Boxing & Fitness