Capriotti's Taps Franchise Veteran Jane McPherson as New Senior Vice President of Marketing
New Leader Named as Fast-Casual Chain Focuses on Restaurant Innovation and Growth
September 13, 2017 // Franchising.com // LAS VEGAS - Capriotti's Sandwich Shop, known for its award-winning, hand-crafted sandwiches, has named franchise industry veteran Jane McPherson as the company's new Senior Vice President of Marketing. McPherson's passion for the brand, along with her extensive background in restaurant technology and marketing will be pivotal as the brand continues its innovation and growth efforts.
McPherson brings more than 20 years of marketing experience, primarily in the franchising space, to her new role at Capriotti's. Her previous roles include serving as the Senior Director of Marketing at Quiznos, where she used marketing to fuel an aggressive growth strategy resulting in 900 percent growth for the brand. She later served as the Vice President of Marketing for Famous Brands International, where she led the revitalization of the TCBY and Mrs. Fields brands.
As the Senior Vice President of Marketing, McPherson will be responsible for initiating and implementing new technology concepts to aid in marketing efforts such as the Capriotti's rewards app and new online ordering methods to fuel increased sales at the store level. She will also be spearheading a large marketing initiative to promote Capriotti's catering services.
"As Capriotti's continues our strategic growth strategy, it's vital to have top talent like Jane to lead our marketing efforts," said Ashley Morris, CEO of Capriotti's. "Jane's role will be vital in navigating the crowded marketing technology space and choosing the most effective methods for our brand."
Capriotti's is committed to creating mouthwatering, homemade subs and sandwiches made with the freshest ingredients for an unsurpassed taste. Capriotti's is known for its 40-year nightly tradition of slow-roasting whole all-natural turkeys in-house and hand shredding them every morning to feature in a variety of their fan-favorite subs.
The national franchise brand has more than 100 fast-casual restaurant locations across the country, and will open an additional 15 shops by the end of the year with long terms goals to have 500 locations open by 2025. For more information on franchising, visit http://ownacapriottis.com/.
About Capriotti's Sandwich Shop
Founded in 1976, Capriotti's Sandwich Shop, is an award-winning fast-casual sandwich shop that remains true to its 40-year tradition of slow-roasting whole, all natural turkeys in-house every day. Capriotti's fresh ingredients, homemade subs and unique menu items have won numerous accolades including being named one of the "10 Great Places for a Surprising Sandwich" by USA Today and many "Best of" awards across the country. Capriotti's cold, grilled and vegetarian subs, cheese steaks and salads are available at 100 locations in 18 states and federal districts across the U.S. Capriotti's signature sub, The Bobbie®, was voted "The Greatest Sandwich in America" by thousands of readers across the country and reported by AOL.com. For more information, visit capriottis.com. Like Capriotti's on Facebook, follow on Twitter or Instagram.
Fishman Public Relations
SOURCE Capriotti’s Sandwich Shop