Papa John's Creates Hip-Hop Anthem To Root For The Cowboys

The song that will have fans chanting "COWBOYS20" all the way to victory

DALLAS - Sept. 22, 2017 // PRNewswire // - Face paint, season tickets, and tailgating rain or shine - Cowboys fans have plenty of ways to show their love for America's Team. Now, Papa John's has created an unforgettable new hip-hop anthem that will have crowds cheering "Cowboys20" all season long.

The music kicks off the fourth year of Papa John's COWBOYS20 pizza deal. When the Cowboys score 20 or more, fans score 50 percent off their regular price menu order the next day at with promo code COWBOYS20.

Listen to the full song:

Papa John's is now challenging fans to put their own spin on the anthem. The music is available for download on SoundCloud so fans can make their own COWBOYS20 music video or create a lip sync video with the Dubsmash app. Use #COWBOYS20 on Facebook, Twitter or Instagram to share your own video and see videos made by other fans.

"There's nothing like that game-day feeling, and music is a big part of getting hyped up for a big game," Steve McNeil, vice president of operations for Papa John's. "We wanted to capture that spirit, and create something unique especially for Cowboys fans. This anthem belongs to them, and we hope they have some fun with it because their passion inspired it."

The COWBOYS20 pizza deal lasts through the Cowboys' entire season, and is valid at participating Dallas, Austin and Waco-area locations.

About Papa John's

Headquartered in Louisville, Kentucky, Papa John's International, Inc. (NASDAQ: PZZA) is the world's third-largest pizza delivery company. For 15 of the past 17 years, consumers have rated Papa John's No. 1 in customer satisfaction among all national pizza chains in the American Customer Satisfaction Index (ACSI). Papa John's is the Official Pizza Sponsor of the National Football League, the Official Pizza of Major League Baseball and the Official Pizza Partner of the National Hot Rod Association (NHRA). For more information about the company or to order pizza online, visit Papa John's at Also visit us on Facebook at, Twitter at, YouTube at, Instagram at, and Pinterest at Looking to be a part of something Better? Join the Papa John's Pizza Family at and


Jacy Cochran

SOURCE Papa John’s



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