October 03, 2017 // Franchising.com // CANTON, Mass. - Baskin-Robbins, the world’s largest chain of specialty ice cream shops, is bringing hauntingly delicious desserts to its shops nationwide this Halloween season, including the new Fang-Tastic Monster Cake. Additionally, Baskin-Robbins is offering a range of frighteningly good deals over the course of October, including a Small Cappuccino Blast® for $2.99 all month long.
The newest addition to Baskin-Robbins’ ice cream cakes lineup, the Fang-Tastic Monster Cake, is a friendly and fuzzy monster cake that can be customized with a guest’s favorite ice cream and cake flavors. Guests are also invited to try Baskin-Robbins’ new Trick or Treat Polar Pizza® Ice Cream Treat, which features Made with SNICKERS® ice cream piled high with classic Halloween candies. Both treats can be pre-ordered for Halloween parties either in-store or online at www.baskinrobbins.com/onlineordering.
Baskin-Robbins is also getting into the Halloween spirit with its October Flavor of the Month, Candy Bar Mashup. This flavor features a monster mashup of SNICKERS®, MILKY WAY® and TWIX® bar pieces in chocolate ice cream with a caramel ribbon swirled throughout. Candy Bar Mashup can be enjoyed in a cup, cone or with candy toppings.
Finally, Baskin-Robbins is launching a new and improved Milkshake this month that’s creamier and more delicious than ever. Guests can enjoy any Baskin-Robbins ice cream flavor in their Milkshake, including classic favorite World Class® Chocolate, which features rich white chocolate flavored mousse ice cream swirled with milk chocolate flavored mousse ice cream.
Throughout the month of October, Baskin-Robbins will be offering guests several frighteningly good deals, including a Small Cappuccino Blast for $2.99 all month long. This delicious frozen coffee beverage is made with 100% Arabica coffee and ice cream blended together and topped with whipped cream and cinnamon. It can also be enjoyed with any Baskin-Robbins flavor, including seasonal favorites like Pumpkin Pie.
Starting this month, guests can also enjoy ice cream cakes starting at $12.99. Ice cream cake varieties starting at $12.99 include the ½ roll Celebration Party Cake, which is a festive cake featuring colorful streamers, and the ½ roll Rosette Cake, which is an elegant cake enrobed with either pink or blue rosettes. These two cakes serve 2-4 people and are perfect for everyday occasions.
Finally, guests can make Halloween even more “fang-tastic” by stopping into Baskin-Robbins to enjoy its October “Celebrate 31” promotion. On October 31st at participating restaurants nationwide, guests can enjoy any regular or kids-sized scoop of ice cream for $1.50.* This promotion can be enjoyed on any Baskin-Robbins ice cream flavor.
“We know how much our guests look forward to Halloween each year, which is why we’re so excited to introduce several new treats to help them celebrate, including our new Fang-Tastic Monster Cake, Trick or Treat Polar Pizza® and Candy Bar Mashup ice cream,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “We hope our guests also take advantage of the sweet deals this month, including our $2.99 Small Cappuccino Blast offer and ‘Celebrate 31’ promotion on Halloween.”
For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).
®/™ SNICKERS, MILKY WAY and TWIX are registered trademarks of Mars, Inc. ©Mars, Incorporated. Used under license by Baskin-Robbins.
* Offer valid on October 31st. Participation may vary. Scoop offer good on every size scoop. All listed flavors are optional amongst Baskin-Robbins’ stores. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.
Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 38th annual Franchise 500® ranking in 2017, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 7,800 retail shops in 52 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.