October 13, 2017 // Franchising.com // MINNEAPOLIS - R Taco, a fast-casual street taco chain backed by Buffalo Wild Wings, announced today the addition of a new franchise group who will look to bring the restaurant to New Mexico. JJ&D Enterprises signed an initial agreement to build four locations in Albuquerque and Las Cruces, New Mexico over the next four years.
“I stumbled upon R Taco when visiting Dallas four years ago. Since then I’ve made it a point to dine there on every visit,” said Justin Hall, owner, JJ&D Enterprises. “It was during a visit to Denver that I realized R Taco was a franchise and knew immediately I had to bring this amazing concept to Albuquerque, New Mexico. My partners and I couldn’t be more excited to make this dream a reality.”
JJ&D Enterprises is operated by three owners Hall, Jason Bowles and Dylan Kennedy. The three have numerous years of combined operations experience across multiple industries including restaurants and hospitality.
“We are thrilled to welcome Justin, Jason and Dylan to our growing franchise family as we continue to bring R Taco to new markets,” said Tom Berzinski, vice president, managing director, R Taco.
Launched in Dallas in 2010 as Rusty Taco and named for co-founder Rusty Fenton, the company shortened its name in 2015 to R Taco to provide broader appeal as the concept continues to expand beyond its Dallas roots. Restaurants have a welcoming atmosphere with quirky décor, bold colors, an open ceiling and open kitchen, with natural and industrial lighting. Service is provided for breakfast, lunch and dinner.
R Taco is a distinctive fast-casual taco concept featuring street-style tacos, all made fresh from scratch, by hand, and on premise. Warm chips, house-made salsas, craft beers and no-frills margaritas round out the experience. There are currently 24 total locations: 10 company-owned and 14 franchised in seven markets - Dallas, Denver, Minneapolis/St. Paul, Omaha, Des Moines, Iowa and Dayton, Ohio. The chain was founded by Steve Dunn and Rusty Fenton, who together wanted to one day own their own street taco stand. The original restaurant opened in 2010 and is located on Greenville Avenue in Dallas, Texas, a spot Rusty and his family had dreamed about for years. Visit www.RTacos.com for more information.
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin’®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 1,240 Buffalo Wild Wings locations across the world.
To stay up-to-date on all the latest events and offers for sports fans and wing lovers, follow Buffalo Wild Wings on Facebook, Twitter and Instagram and visit www.BuffaloWildWings.com.
SOURCE R Taco