Amazing Lash Studio Announces Exploration of Strategic Alternatives

Fast Growing, Market-Leading Beauty Retailer & Franchise Concept Poised for Next Stage of Growth

SCOTTSDALE, Ariz. - November 09, 2017 - (BUSINESS WIRE) - Amazing Lash Studio, the nation’s largest and fastest growing eyelash extension brand, today announced that it will explore strategic alternatives, including a sale of the Company, in order to better position the business for long-term success.

“Amazing Lash Studio was started in 2010 with a vision to help all women feel confident and look beautiful, at an affordable price. The tremendous growth we have experienced is a testament to the strength of our brand and the hard work of our founders, regional developers, franchisees and employees who bring this unique offering to thousands of women of all ages every day,” said Heather Elrod, President and Chief Operating Officer of Amazing Lash Studio. “Jessica and Edward Le are visionary entrepreneurs; in just seven years, they have built and scaled an industry-leading, first-to-market franchise concept with strong financials and incredible upside potential.”

Founded in 2010 by Vietnamese immigrants Edward and Jessica Le, Amazing Lash Studio provides high-quality, semi-permanent eyelash extensions to consumers at an affordable price in convenient studio locations. Named to Entrepreneur’s 2016 and 2017 Fastest Growing Franchise list, the Company has over 300 franchisee-awarded studios, 160 of which are currently open and operating across the U.S. With its unique, patented application process and products, Amazing Lash Studio’s highly trained, professional staff of licensed aestheticians and cosmetologists are able to service customers in a fraction of the time required at traditional outlets. Retail studios feature luxurious, private lash application suites and offer membership pricing models and extended hours for additional customer convenience and retention.

“With our Company’s strong franchisee base, passionate employees, and talented management team in place, Jessica and I are confident that now is the right time to align with a strategic partner that possesses the financial and operational expertise to take Amazing Lash Studio to the next level,” said Mr. Le, CEO and Co-Founder. “After years of pouring our hearts and obsessive entrepreneurial passion into this business, it has matured to the point that we can finally devote the time with our three young children that they deserve. We are very fortunate now to be able to do so. As such, we believe it’s in the best interest of our franchisees, employees and the overall business to pass control of Amazing Lash Studio to a partner who can maximize its value and ensure that Amazing Lash Studio’s exceptional model, product and consumer experience are upheld for decades to come.”

Amazing Lash Studio has not set a timetable for this process nor has it made any decisions related to any strategic alternatives at this time.

About Amazing Lash Studio

Amazing Lash Studio was founded in 2010 by Edward and Jessica Le with the vision to create excellence and affordability in the eyelash extension industry. With its unique, patented application process and products, Amazing Lash Studio’s highly trained, professional staff of licensed aestheticians and cosmetologists apply semi-permanent eyelash extensions in luxurious studios with private treatment rooms. The concept, which also includes supply-side operations, began franchising in 2013 and to date has over 300 franchisee-awarded studio locations, of which 160 are open and operating across the U.S. Since January 2017, the Company has received 33 trademarks in international markets.

Contacts:

Joy Murphy
ICR
Media Relations
AmazingLashPR@incrinc.com

Brittany Fraser
ICR
Media Relations
AmazingLashPR@incrinc.com

Kate Kohlbrenner
ICR
Media Relations
AmazingLashPR@incrinc.com

SOURCE Amazing Lash Studio

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