November 15, 2017 // Franchising.com // Portland, Ore. - Hammer & Nails Grooming Shop for Guys, a men’s grooming shop that provides hand and foot care, haircuts and shaves in man cave nirvana, has announced plans to bring eight locations to the greater Portland area over the next five years.
The unique concept, with an overarching goal to have 250 locations open and operating by 2022, plans to ramp up growth through a selective strategy, focusing on a solid foundation of smart franchise partnerships and tactical site selection. Building on its momentum of licenses awarded for more than 200 shops during its first year of franchising, the Portland Hammer & Nails locations will open in Spring 2018 under the leadership of husband and wife franchisees, Dr. Keenan Davis and Dr. Farah Husain. Davis’ achievements with leading four startups paired with his international business development and operations experience in professional sports has made him very well respected in the business world. Complementary, Husain’s passion for health and wellness is reflected in her work as the Chief of Bariatric Surgery at Oregon Health and Science University.
“At Hammer & Nails, the entire experience is not only the pinnacle of relaxation and pampering, but our hand and foot care yields health benefits, too. We’re excited to introduce our concept to local communities throughout Oregon,” Husain stated. “Demand for our services is on the rise with more men seeking out destinations for high quality grooming. We are excited to be the first of our kind in the Pacific Northwest, especially with Portland’s forward-thinking population,” added Davis.
Targeted development markets throughout the state of Oregon, in which Davis and Husain are actively seeking franchise partners, include the Downtown area, Pearl District, 23rd Street Corridor, and Hawthorne District.
“The Hammer & Nails brand has truly discovered an untapped sector of the massive health and wellness industry – no one is delivering male-centered grooming services the way we are,” said Michael Elliot, founder and CEO of Hammer & Nails. “We’re still at the ground floor of our development in Oregon, making it an exciting expansion region for us. We’re eager to bring our concept to a diverse group of new customers in the area.”
The first and only corporate-owned location opened in November 2013 on Melrose Avenue in Los Angeles and gross revenues have since swelled. The system opened its first franchise locations this year, and plans to add 10 in 2018. Guests are sure to feel welcome in new Hammer & Nails locations as they relax in ultimate man cave nirvana the moment they enter the shop. Locations have a low-lit and luxurious atmosphere with dark wood and steel detailing, oversized Bison leather chairs, personal TVs and noise cancelling headphones, and complementary beverages.
As the only niche male grooming franchise available, Hammer & Nails has a first-to-market advantage in the ever-growing $21B male grooming industry. For more information about the Hammer & Nails franchise opportunity, visit www.hammerandnails-franchising.com.
Hammer & Nails was founded in 2013 by Michael Elliot with the vision to provide hand and foot care, manicures and pedicures, haircuts and shaves to every type of male in man cave nirvana. After offering a franchise opportunity in 2015, the brand has awarded licenses for more than 200 shops and is working to have 250 locations open and operating by 2022. To learn more about the brand, service offerings and locations, visit http://www.hammerandnailsgrooming.com/
SOURCE Hammer & Nails