OXXO Care Cleaners® Expands International Reach in Asia

OXXO Opens two new Stores in Indonesia

November 15, 2017 // Franchising.com // Hollywood, FL - OXXO Care Cleaners®, the environmentally friendly garment cleaning franchise that was first to use Greenearth® solvents while offering 24/7 ATM-style service in a European boutique setting, today announced the opening of two new multiunit stores in Indonesia as part of its continued international expansion.

“Following two years of market development in Asia, we will open two additional OXXO stores in Makassar, the largest city in eastern Indonesia. These are the next two stores of a total of 8 now sold by Henry Soesanto, our Indonesia franchise developer,” said Salomon Mishaan, Founder & CEO, OXXO Care Cleaners.

OXXO's growth in Indonesia began in 2014 in Surabaya, the second largest city in Indonesia after Jakarta. Three centrally located stores were converted from traditional dry-cleaners using PERC into OXXO branded stores. Eighteen months later, in January 2015, OXXO opened the first store in Jakarta, the first franchised-unit outside Surabaya. The fifth store opened on May 2015 in Sidoarjo, the suburb area of Surabaya. This was followed by the launch of a drop-store in Surabaya.

“Our foremost recognition in Indonesia has been that people see the dangers of PERC and that OXXO offers a healthy alternative. OXXO’s quality convenience and ecological solution has been met with open arms,” said Henry Soesanto, Indonesia franchise developer

Having sold 50 franchises stores to date, Salomon Mishaan, Founder & CEO, has developed a winning strategy that is now aimed at global multi-unit franchisees. At the close of 2016, OXXO committed to develop the region from Orlando to Jacksonville in the U.S. They are planning on building out twenty franchises in ten years. Prior to this, a franchisee purchased five stores in Palm Beach County. For multiple store purchases and area development, “The service and quality we offer our customers has a global reach,” says Mishaan. “We are proud of the brand we have built and continue to enhance our offering with regular updates to our clean technology. Global multi-unit sales are the logical natural next step to our growth roadmap,” he adds.

Regarding OXXO in Indonesia, Soesanto said, “After an intensive market study and competitor analysis, I approached OXXO for expansion via multi-unit franchises into Indonesia because of their truly unique and cost-effective offering. OXXO is the only cleaning franchise, worldwide, that strictly requires the use of Greenearth, and fully electric equipment. I looked across the globe for a modern, green, environmentally responsible dry-cleaning system, and OXXO is the only option.”

For more information about multiunit franchise sales opportunities, please contact salomon@oxxousa.com.

About OXXO® Care Cleaners, Inc.

OXXO® is an environmentally-responsible dry cleaning franchise in the United States. At OXXO, customers experience the ultimate in garment care with the use of environmentally safe GreenEarth solvents (no use of Perc (Perclorethelyne) chemicals common at other dry cleaners), the latest 24/7 ATM-style pick up service, the most technologically advanced European manufactured garment care equipment and the traditional method of hand – ironing. All garments are cleaned right the first time and personally inspected by OXXO garment care specialists to ensure superior handling and meticulous attention to detail. Visit www.oxxousa.com for more information.

Media Contact:

Beatriz Arana
Beatriz.arana@energiacommunications.com

SOURCE OXXO® Care Cleaners, Inc.

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