November 21, 2017 // Franchising.com // MANASQUAN, N.J. - Know someone who's going above and beyond to make a difference in your community? Nominate them for a $5,000 Sub Abover Grant from Jersey Mike's Subs to help them make an even bigger impact.
From now through January 19, 2018, go to BeASubAbove.com to nominate an individual who is making a difference. As a reward, Jersey Mike's will send you a coupon good for $2 off any sub.
"Since our Founder Peter Cancro bought his first sub shop at the age of 17, 'Giving…making a difference in someone's life' has been a guiding principle at Jersey Mike's," said Rich Hope, Chief Marketing Officer, Jersey Mike's Franchise Systems. "These grants will help leaders in the community - well established or little known - expand that mission."
The company will award five Sub Abover Grants in February 2018.
Jersey Mike's is also kicking off a marketing campaign, in partnership with agency Planet Propaganda, around the "Sub Above Difference." The two-part initiative focuses on "Made Different," highlighting Jersey Mike's fresh sliced and fresh grilled subs, and "Making Differences," an active challenge to the sub sandwich chain itself - and the communities it serves - to strive to do good.
Two commercials will launch on the Hallmark Channel, appearing throughout the holidays, from November 25 through December 25. The campaign includes digital, social and in-store elements.
Started in 1956, Jersey Mike's now has 1,500 restaurants open and under development nationwide. This year, Jersey Mike's was named the country's fastest-growing sandwich chain in the 2017 Nation's Restaurant News Top 100. Since 2010, Jersey Mike's locations throughout the country have raised more than $25 million for worthy local charities and have distributed more than 1.5 million free sub sandwiches to help numerous causes. This year, the company's 7th Annual Jersey Mike's Month of Giving in March raised more than $5.5 million for nearly 150 charities throughout the country.
Jersey Mike's believes that making a sub sandwich and making a difference can be one and the same. Jersey Mike's offers A Sub Above®, serving authentic fresh sliced subs on freshly baked bread – the same recipe it started with in 1956 – and is passionate about giving back to its local communities. For more information, please visit www.jerseymikes.com or follow us on Facebook (www.facebook.com/jerseymikes) and Twitter (www.twitter.com/jerseymikes).
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SOURCE Jersey Mike's Subs