Twin Peaks Named ‘Breakthrough Award’ Winner At MURTEC Executive Summit

2017 Winner in the Enterprise Innovator Category

November 21, 2017 // Franchising.com // DALLAS - During the 2017 MURTEC (Multi-Unit Restaurant Technology Conference) Executive Summit Breakthrough Awards ceremony, Twin Peaks was named a winner in the Enterprise Innovator category.

Breakthrough Awards given in the Enterprise Innovator category are awarded to companies that have leveraged a specific strategy or technology beyond standard practice to improve overall restaurant operations. Twin Peaks was one of three winners total at this year's Breakthrough Awards.

“Twin Peaks is committed to leveraging technology to improve our guest experience, our employees’ work environment and our bottom line,” said Chief Legal Officer Clay Mingus. “This award allowed us a chance to showcase that commitment, and we are thrilled to be recognized for it.”

Now in its 12th year, the Breakthrough Awards were rebranded as the MURTEC Breakthrough Awards to coincide with the launch of the inaugural MURTEC Executive Summit.

“Technological innovation has always been a central component of the Breakthrough Awards,” said Dorothy Creamer, editor of Hospitality Technology magazine. “As we launch the MURTEC Executive Summit with the tagline, ‘The Business of Technology,’ re-branding the honors as the MURTEC Breakthrough Awards clarifies that forward-looking restaurant companies are increasingly finding ways to blend the physical and digital worlds both from a customer-facing and enterprise perspective. Companies that do so are better positioned for future growth as the world changes and customer and employee expectations shift.”

Last month, the Dallas-based company announced comparable sales that show the brand out-performing sales data from Black Box Intelligence™, a restaurant industry financial performance benchmarking company. Even as casual dining continues to experience sales decline, Twin Peaks is reporting 16 weeks of positive comps. The brand also beat bar/grill casual-dining segment comp sales by over 14% in October and more than 7% above the industry average year-to-date.

Twin Peaks currently has 81 locations in 25 states. More information on Twin Peaks, including locations and franchise information, is available at TwinPeaksRestaurant.com.

About Twin Peaks

Founded in 2005 in the Dallas suburb of Lewisville, Twin Peaks now has 81 locations in 25 states. Twin Peaks is the ultimate sports lodge featuring made-from-scratch food and the coldest beer in the business served by friendly and attractive Twin Peaks Girls surrounded by scenic views and the latest in high-definition TVs. For more information, visit twinpeaksrestaurant.com.

Media Contact:

Jami Zimmerman
Champion Management
Vice President Of Public Relations
O: 972.930.9933
C: 469.426.7657
jzimmerman@championmgt.com

SOURCE Twin Peaks

###

Share this Story:

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Coolgreens
Put down the burger, the pizza or the nachos. Those categories are saturated and it is next to impossible to find real estate.
LemonShark Poke
We're not a stuffy, corporate franchise brand. Our brand culture emphasizes the idea of just being you, and have some fun building equity in your...
Jimmy John's Sandwiches
One of the fastest growing franchises in the U.S., Jimmy John’s has been making fresh, fast, tasty sandwiches since 1983.
REVOLISM Wellness and Weight Loss
Live Well, Lose Weight and Feel Better with REVOLISM
FIT36®
Start a fitness business with one of the best, manager-run franchise models in the industry. FIT36® delivers a proven business model backed by a...

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media | P.O. Box 20547 // San Jose, CA 95160 // PH. (408) 402-5681
Copyright © 2001 - 2017. All Rights Reserved.

In Loving Memory Of Timothy Gardner (1987-2014)