Tony Roma’s Enters New Retail Category with Latest Licensing Deal
Burts Chips to bring Tony Roma’s signature BBQ sauce flavors to the snack market
December 14, 2017 // Franchising.com // ORLANDO, Fla. - Romacorp, Inc., parent company of Tony Roma’s, is expanding its licensing program into an exciting new retail category with the company’s latest licensing deal with Burts Chips. This agreement, facilitated by Broad Street Licensing Group, will bring Tony Roma’s world-famous BBQ sauce flavors to the potato chip category for the first time. A new brand extension for Tony Roma’s, the world-famous restaurant brand continues its recent licensing growth as it expands its retail presence globally.
“The past year has provided us with a tremendous amount of growth and opportunity, and we are proud to continue our strong brand transformation by extending the Tony Roma’s brand and our signature flavors into the potato chip market,” said Bradley Scher, President and Chief Executive Officer of Romacorp, Inc. “Our goal is to continually elevate our brand experience by joining forces with best-in-class retail and restaurant business partners around the world, and we are excited to work with the innovative team at Burts Chips to bring our signature BBQ sauce flavors to the snack market.”
Burts Chips is headquartered in Devon, England, U.K., and specializes in thick cut British chips that are hand-cooked with real taste, proper crunch, and made by real people. Burts Chips sources the best potatoes, then slices and cooks them in small batches, all while seasoning them with the best and most unique flavors available.
“We are delighted to be partnering with internationally recognized brand Tony Roma’s, including its talented executive chef and licensing team at Broad Street Licensing Group,” said David Nairn, Managing Director and Chairman of Burts Chips. “This is a fantastic opportunity for both Burts Chips and Tony Roma’s to develop a strong relationship that will result in providing consumers with great-tasting products, while bringing both brands much long-term growth and expansion globally.”
This is the latest in a string of transformational announcements for Tony Roma’s as it celebrates its 45th birthday, an incredible milestone unmatched by any American casual dining restaurant chain. Recent Tony Roma’s announcements include new licensing deals in the United States, Europe, Mexico, Australia and New Zealand, renewed USA restaurant growth with new development and franchise agreements in Tennessee, Colorado, Idaho and West Palm Beach, Florida, accelerated international restaurant growth with new development agreements in Spain, Nicaragua and Bolivia, and the launch of Tony Roma’s new global prototype restaurant in Orlando, Florida. With restaurants in more than 30 countries on five continents around the world, Tony Roma’s is the world’s largest casual dining chain specializing in ribs.
About Romacorp, Inc.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has nearly 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened 45 years ago in North Miami, Florida. Tony Roma’s is also proud to partner with the Make-A-Wish Foundation (www.cnfl.wish.org), one of the world’s leading children’s charities, in an effort to help grant the wishes of children with life-threatening illnesses across Central and Northern Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit www.tonyromas.com.
Please visit www.tonyromasfranchise.com or call (866) 981-0586 for information about Tony Roma’s franchising opportunities.
For information about retail sales licensing opportunities with the Tony Roma’s brand, contact Bill Cross, SVP, Broad Street Licensing Group at (973) 655-0598.
Uproar PR for Romacorp, Inc.
(321) 236-0102 x 230
SOURCE Romacorp, Inc.
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