December 15, 2017 // Franchising.com // Hooters announced the opening of a new restaurant in Palm Bay, Florida, marking the 52nd overall location in the Sunshine State. To help celebrate, Hooters is giving away free wings for a year to the first 10 guests in line on opening day, Monday, Dec. 18 at 4 p.m.
Hooters of Palm Bay is the latest ground up new prototype building for Hooters, which features 7,372 square feet of space and is conveniently located at 695 Palm Bay Road, just 10 miles from the Melbourne Beach coast. The new location features a 1,600 square-foot outdoor patio and offers guests front row seats to cheer on their favorite sports teams while enjoying Hooters original and smoked chicken wings.
“Just last week we celebrated our 200th corporate-owned restaurant opening in Kissimmee East, and now with another new Florida location opening up, we are certainly experiencing great momentum in this state,” said Mark Whittle, chief development officer, Hooters of America. “Our unique blend of craveable menu items along with our fun atmosphere and unrivalled Hooters Girl hospitality makes Hooters a sports-viewing dining destination our fans can always rely on.”
Floridians have been enjoying Hooters unique offerings ever since the restaurant’s humble beginnings in Clearwater, Florida in 1983, and the brand’s beach-inspired concept aligns perfectly with the Sunshine State.
Hooters of Palm Bay incorporates the latest design features that deliver the familiar, fun-loving loving persona of the Hooters brand along with newly contemporized elements that combine to deliver a one-of-a-kind guest experience. From a centrally located bar featuring 32 draught beers and a wide array of cocktails and craft beers, to comfortable seating options, localized murals and table tops, and a top-of-the-line AV package perfect for watching all the games, the new Florida location has it all.
Guests will enjoy Hooters craveable menu options, including fresh entrée salads, a great lineup of hand-formed burgers, delicious seafood dishes, fan-favorite fried pickles. And of course, Hooters world-famous traditional and boneless chicken wings are just an order away. Its latest wing innovation, Hooters Smoked Wings, are marinated overnight with a sweet and spicy dry rub before being hickory smoked in-house fresh each day. Guests can choose from one of three new dry rubs – Texas BBQ, Caribbean Jerk or Garlic Habanero – or have their wings tossed in their favorite of Hooters 17 craveable sauces. Hooters fans have not only gotten hooked on the amazing flavor of Smoked Wings, but also the fact that they’re only half the calories of traditional buffalo style wings.
Hooters will finish out 2017 having opened eight new corporate-owned locations, and 17 franchise-owned locations. In 2018, Hooters plans to open at least 14 more corporate locations in the U.S., and an additional 20 franchise locations globally.
Hooters is accelerating its growth of new restaurants, both with franchise and company owned locations, and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit hooters.com/franchising.
To find your nearest Hooters location, visit Hooters.com.
Hooters of America, LLC, is the franchisor and operator of more than 425 Hooters restaurants in 42 states and 28 countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.hooters.com or follow us at twitter.com/hooters, facebook.com/hooters, instagram.com/hooters or on Snapchat at “hooters.”
SOURCE Hooters of America, LLC