Rainbow Station Rebranding to LeafSpring School
Same school, same values, same teachers, new name
December 18, 2017 // Franchising.com // RICHMOND, VA - After 28 years, Rainbow Station, the Richmond-based leader of expert childcare, early education, school-aged recreation, summer camps and mildly ill care, is changing its name to LeafSpring School.
With the term ‘rainbow’ saturating the early education market, the rebranding will help differentiate LeafSpring Schools amongst competitors who do not have the same accreditations and proprietary curriculum. In January 2018, the five Richmond-area Rainbow Station schools, along with schools in Virginia Beach, North Carolina and Texas will be the first to rebrand. By 2020, all 13 Rainbow Station locations in the United States will be completely rebranded as LeafSpring School.
The term leaf spring is a nod to Rainbow Station’s train imagery, which was the foundation for the brand and is plentiful throughout each school. A leaf spring helps stabilize a train’s engine as it moves along the tracks. LeafSpring Schools will continue to be the same stabilizing force in the life of every child who walks through the doors.
“We are growing and the momentum that this rebranding will bring will help us reach even more markets,” said CEO Vance Spilman. “We are not changing anything about the level of quality or care we provide to each child. Children and parents will come to love the new LeafSpring School brand just as they have Rainbow Station.”
“While the school’s brand is changing, the trusted programs and curriculum will remain the same, “said Executive Vice President Susan Bishop. All locations will continue to use the proprietary INSPIRED leadership program, which encompasses six areas of study: Social Literacy, Health Literacy, Environmental Literacy, Civic Literacy, Entrepreneurial Literacy and Financial Literacy. Additionally, the proprietary PLAYWORKS curriculum, which combines teacher-directed and student-directed learning focusing on children's academic, physical and social development, will still be taught throughout the schools.
“We always work with most experienced teachers available, and our small group learning, on-site mildly ill care and accreditations from the National Association for the Education of the Young Child and AdvancEd, have set us apart. But because we do not own the term ‘rainbow,’ we wanted to create an identity that would grow with us,” said Founder and Chairman Gail Johnson. In celebration of the rebranding, LeafSpring School will be donating $2,000 to the local March of Dimes. The check will be presented on Thursday, January 18 at 10 a.m. during a ribbon cutting ceremony at LeafSpring School at Three Chopt.
About LeafSpring School
Founded in 1989, LeafSpring School, formerly known as Rainbow Station, is a Richmond, VA-based provider of expert childcare, early education, school age recreation, summer camps and emergency backup care. Its locations in Indiana, North Carolina, Texas and Virginia are all accredited, or seeking accreditation, by the National Association for the Education of Young Children and AdvancED. Curriculum-based learning using the proprietary curriculum, PLAYWORKS®, is offered for infants through private kindergarten, and the INSPIRED leadership program is taught across all age groups. For more information about the company and franchise opportunities, visit LeafSpringSchool.com.
SOURCE LeafSpring School
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