Tony Roma’s Continues International Licensing Growth with New Retail BBQ Sauce Deal
Aliminter, a leading Spanish manufacturer, to bring Tony Roma’s signature barbecue sauces to retail
January 10, 2018 // Franchising.com // ORLANDO, Fla. - Romacorp, Inc., parent company of Tony Roma’s, is expanding its international retail presence with the company’s latest licensing deal with Aliminter, S.A., a leading Spanish manufacturer of sauces, dips, pickles and quality food products. This agreement, facilitated by Broad Street Licensing Group, will bring Tony Roma’s world-famous BBQ sauces to retail stores in Spain, as Tony Roma’s continues to strengthen its brand presence through strategic global expansion in the retail space. This is the latest in a string of impressive licensing deals for Tony Roma’s, and follows the company’s most recent announcement of a landmark deal with Burts Chips, bringing Tony Roma’s BBQ sauce flavors to the potato chip category for the first time.
“We are excited to kick off 2018 with this important new licensing agreement with Aliminter, continuing the strong momentum of growth and retail expansion that Tony Roma’s experienced during 2017,” said Bradley Scher, President and Chief Executive Officer of Romacorp, Inc. “With a well-established restaurant presence in Spain, we are thrilled to offer Tony Roma’s fans the same quality of BBQ sauces and flavors they’ve come to love from our restaurants, now conveniently available for purchase at select retailers.”
Headquartered in Murcia, Spain, Aliminter, S.A. has more than 20 years of experience in the sauce, dip and pickle industry. The company offers a large variety of quality products and packaging for retail, food service, and food industry leaders throughout Spain, in addition to Europe’s most developed and mature markets. Aliminter, S.A. maintains its respect for the tradition of good food, but is also powerfully committed to the new challenges of the modern food market. The company aims to develop and deliver the unique tastes that consumers demand.
“Aliminter is excited to become part of the Tony Roma’s family, as an official licensee for the Tony Roma´s brand in Spain,” said Manuel Peregrin, Managing Director of Aliminter, S.A. “We are committed to representing the quality brand that Tony Roma´s showcases worldwide, and we are confident that our international experience will allow us to work with Tony Roma’s to provide delicious and innovative BBQ sauces and dressings that will delight consumers everywhere.”
This agreement is the latest development following an impressive year of brand transformations and announcements for Tony Roma’s, which recently celebrated its 45th birthday, a major milestone unmatched by any American casual dining restaurant chain. Recent Tony Roma’s announcements include new licensing deals in the United States, Europe, Mexico, Australia and New Zealand, renewed USA restaurant growth with new development and franchise agreements in Tennessee, Colorado, Idaho and West Palm Beach, Florida, accelerated international restaurant growth with new development agreements in Spain, Nicaragua and Bolivia, and the launch of Tony Roma’s new global prototype restaurant in Orlando, Florida. With restaurants in more than 30 countries on five continents around the world, Tony Roma’s is the world’s largest casual dining chain specializing in ribs.
About Romacorp, Inc.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has nearly 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened 45 years ago in North Miami, Florida. Tony Roma’s is also proud to partner with the Make-A-Wish Foundation (www.cnfl.wish.org), one of the world’s leading children’s charities, in an effort to help grant the wishes of children with life-threatening illnesses across Central and Northern Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit www.tonyromas.com.
Please visit www.tonyromasfranchise.com or call (866) 981-0586 for information about Tony Roma’s franchising opportunities.
For information about retail sales licensing opportunities with the Tony Roma’s brand, contact Bill Cross, SVP, Broad Street Licensing Group at (973) 655-0598.
Uproar PR for Romacorp, Inc.
(321) 236-0102 x 230
SOURCE Romacorp, Inc.
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