Tony Roma’s® Continues Latin American Growth with Opening of New Restaurant in Chile
Viña Del Mar location expands brand’s presence outside of Santiago and brings Tony Roma’s world-famous ribs to fans on Chile’s Pacific coast.
January 17, 2018 // Franchising.com // ORLANDO, Fla. - Romacorp, Inc., the parent company of Tony Roma’s®, announces the opening of its newest restaurant, located in Viña Del Mar, the fourth largest city in Chile. The restaurant is owned and operated by Diego Blanch Lusson of Pandora Inversiones SPA, and is the third Tony Roma’s in Chile and 28th in Latin America. The restaurant is also the first Tony Roma’s location outside the USA to introduce key elements of Tony Roma’s new global prototype concept, transforming the restaurant environment, service approach and food and beverage offerings to meet the demands of today’s consumer. The new menu is highlighted by a renewed focus on rib innovation, a “Bones & Bites” small plates section where guests can customize their experience, and an enhanced beverage platform with modern cocktails and a broad selection of draft and bottled beer and wine.
“Latin America is one of the most important regions for Tony Roma’s future international growth, and with four additional locations planned for Latin America this year, 2018 will be one of our strongest growth periods in several years throughout the region,” said Bradley Scher, President and Chief Executive Officer of Romacorp, Inc. “We have strong franchisees in Latin America, and our success in the region is due to passionate franchisees, like Diego Blanch Lusson. We are excited to bring Tony Roma’s innovative new menu to our fans in Chile, and we know that Diego and his team will successfully delight the tastebuds of the Viña Del Mar community.”
Often referred to as “La Ciudad Jardin”, Viña Del Mar is located on Chile’s Pacific coast and is known for its exciting resorts, malls, extensive coastal high buildings, hotels and various entertainment venues. Viña Del Mar attracts an important influx of national and international visitors throughout the year. The new Tony Roma’s restaurant, located just steps away from the world-famous Enjoy Casino in Viña Del Mar, is truly in the heart of this vibrant city. Located at Avenida 4 Norte 101 Viña Del Mar, the restaurant spans two levels, has a full-liquor bar with nine TV’s, and is the perfect place for celebrating any occasion with family and friends.
“We are excited to open our third Tony Roma’s restaurant in one of the main tourist destinations in Chile,” said Diego Blanch Lusson, Owner of Pandora Inversiones SPA. “The location is very central and well known, so even neighbors of Viña del Mar will now have a new restaurant expert to look to when it comes to American food as Tony Roma’s is the creator of the world-famous Baby Back Ribs.”
About Romacorp, Inc.
Romacorp, Inc., is the parent company of Tony Roma’s restaurants, the world’s largest casual dining concept specializing in ribs. Headquartered in Orlando, Florida, Romacorp, Inc. has nearly 150 restaurant locations in more than 30 countries and is one of the most globally recognizable names in the industry. The first Tony Roma’s restaurant opened 45 years ago in North Miami, Florida. Tony Roma’s is also proud to partner with the Make-A-Wish Foundation (www.cnfl.wish.org), one of the world’s leading children’s charities, in an effort to help grant the wishes of children with life-threatening illnesses across Central and Northern Florida. For more information about Romacorp, Inc. and Tony Roma’s, visit www.tonyromas.com.
Please visit www.tonyromasfranchise.com or call (866) 981-0586 for information about Tony Roma’s franchising opportunities.
For information about retail sales licensing opportunities with the Tony Roma’s brand, contact Bill Cross, SVP, Broad Street Licensing Group at (973) 655-0598.
Uproar PR for Romacorp, Inc.
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SOURCE Romacorp, Inc.