Red Roof® Adds Industry Veterans to Franchise Development Team
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Red Roof® Adds Industry Veterans to Franchise Development Team

February 06, 2018 // // Columbus, OH - Red Roof has announced the addition of Joe Luck and Tom Williams to its Franchise Development Team. Between them, they bring more than 50 combined years of experience in the hospitality industry with a sterling track record of explosive brand growth and backgrounds in sales, leadership and guest services.

Joe Luck will serve as the Regional Vice President of Franchise Sales & Development covering the West Coast. He arrives at Red Roof from Hotel Equities, a hotel management company where he served as VP of Development. Previously, he held multiple Vice President roles at Wyndham Hotel Group from 2003 to 2016 where he delivered impressive sales results year after year, transforming sales teams into deal-closing machines. As VP of New Construction Franchise Sales & Development, he led the construction and development of more than 100 new hotels, totaling nearly 10,000 rooms across 24 states.

Tom Williams, stepping into the role of Franchise Development Director for properties in Florida and Louisiana, has produced and cultivated impressive sales numbers at stops across the hospitality industry throughout his accomplished career. Prior to joining Red Roof, he served as a Senior Account Manager for VENZA, creating new revenue streams through selling cyber security and PCI learning modules to hotel management and ownership groups. He spent nearly 15 years at Squirrel Systems, where he received the prestigious Top Salesman Award.

Red Roof is thrilled to welcome two industry leaders with outstanding track records of success in hospitality.

About Red Roof®

Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers a savings without sacrificing comfort. The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. The company is rolling out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price, committed to “Adding More Wow to Your Stay!®”. The brand also launched The Red Collection®, a city-center soft brand made up of upscale economy to midscale unique hotels in the hearts of cities that travelers love. Nice Place. Nice Price® is what every consumer can expect when they stay at any Red Roof location. Red Roof also offers franchisees Genuine Relationships. Real Results.™.The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit

Media Contact:

Harry Kroll
Hill + Knowlton Strategies

SOURCE Red Roof®



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