Vya Selected by Wayback Burgers to Support Localized Marketing for Growing Franchise

Vya’s approach to simplified local marketing execution aligns with Wayback Burgers’ commitment to making it easy for franchisees to enter the restaurant business.

February 27, 2018 // Franchising.com // CINCINNATI, Ohio - Vya, a leading provider of simplified marketing execution for distributed organizations, today announced it has been selected by Wayback Burgers, America’s Favorite Hometown Burger Joint and one of the nation’s fastest growing burger franchises, to provide print production and localized marketing services for its growing franchise organization.

Wayback Burgers has a reputation for delivering short-wait, cooked-to-order burgers and thick, hand-dipped milkshakes in a comfortable and welcoming environment. It is focused on putting scalable systems in place to support its growing organization, which has opened 20 to 30 new locations annually for several years and currently operates in 28 states with 137 locations in the U.S. and five international locations in Argentina, Brunei, Malaysia, Morocco, and Saudi Arabia.

Combining marketing resource management software and print production services, Vya will help Wayback Burgers efficiently print, fulfill, and track localized marketing materials and promotional inventory, making it easier for franchisees to execute marketing campaigns at the local level. Using the Vya system, franchisees will be able to easily place online orders for a range of marketing services, including:

  • competitively priced short-run, low quantity, large-format printing
  • in-restaurant POS items (e.g., menus, static clings for windows, counter displays)
  • promotional products (e.g., employee apparel – visors, work shirts, aprons)
  • materials for special campaigns throughout the year

“We were looking for a strategic partner that could not only support our print requirements, but one that supported our approach of making it easy for those who want to get into the restaurant business,” said Pat Conlin, Senior Vice President, Wayback Burgers. “Vya will help us in simplifying the marketing solutions we provide to franchisees along their path to becoming successful Wayback Burgers franchises.”

Vya will support local marketing efforts by enabling local customization of branded materials, providing data management and variable printing of materials and promotional kits based on individual store profiles. In addition, Wayback Burgers will have access to Vya’s creative production systems for managing special requests from the field, as well as a dedicated Vya account manager to support successful execution of plans and projects.

“It’s always satisfying to have the opportunity to support individual franchisees in running their own businesses,” said Kandi O’Connor, COO, Vya. “We are excited to be working with Wayback Burgers, a growing franchise business that shares our philosophy of simplifying processes that can help marketers and local businesses succeed.”

Learn more about Vya’s franchise marketing solutions at http://www.vyasystems.com/franchising/.

About Wayback Burgers

Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time - when customer service meant something and everyone felt the warmth of the community.

Wayback Burgers currently operates in 28 states with over 142 locations nationally and internationally in Argentina, Brunei, Malaysia, and Saudi Arabia. Through its executed master franchise agreements, Wayback Burgers plans to open in 35 provinces/countries in the Middle East, Northern Africa, Argentina, Kuala Lumpur, Pakistan, Brunei, Bangladesh; Alberta, Ontario, Manitoba and Saskatchewan, Canada; and The Netherlands, with pending letters of intent sent out to South Africa, Ireland and the UK.

About Vya

Vya (@vya_systems) offers businesses a full range of integrated marketing resource management tools to help customers simplify and localize marketing efforts. The company combines more than 20 years of print fulfillment experience with the latest technology to provide a platform to help companies customize their marketing, messaging and materials. Learn more about Vya at vyasystems.com or contact Vya at 800-426-7921 or sales@vyasystems.com.

Media Contact:

Eileen Pacheco




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