Robeks Primed For Growth In 2018
With A New Menu And Online Ordering Up And Running, Robeks Looks Ahead
March 20, 2018 // Franchising.com // LOS ANGELES, Calif. - Robeks Fresh Juices and Smoothies® has kicked off 2018 with a bang, launching their new Online Ordering program, and isn’t stopping there. The brand is expected to open 12 new locations this year across the country and anticipates having 100 locations by 2019.
“Robeks is built on a solid foundation of franchisees dedicated to providing fresh juices and smoothies to customers, so we feel the time is right to expand on that foundation and grow the brand,” said Robeks President David Rawnsley. “We used 2017 as an opportunity to assess the brand, identify areas for evolution and begin expansion, and now that 2018 is here we’re full steam ahead.”
In 2017, Robeks introduced a new menu with customer favorites and new items that were instantly well received. The new menu brought with it an average sales increase of 10% to stores that embraced the change, priming the brand for growth.
In addition to the new menu, Robeks welcomed Kevin Jackson as Sr. Director of Operations and promoted Matthew Furman to Vice President of Marketing. The team has been hard at work preparing the brand for expansion in 2018.
Looking ahead, Robeks has new locations planned for the following cities:
- Encino, CA
- Van Nuys, CA
- Shelton, CA
- Downtown Los Angeles, CA
- Downtown Cleveland, OH
- Phoenix, AZ
The juices and smoothies industry brings in over $2 Billion in annual sales, and Robeks has been paving the way since 1996. The brand has seen strong encouragement from customers and franchisees alike, with the later sharing a passion for selling smoothies, juices and bowls they can feel good about. To become a Robeks franchisee visit www.robeksfranchise.com.
For more information on Robeks visit www.robeks.com and follow the brand on Facebook and Instagram.
About Robeks Fresh Juices & Smoothies
For over 20 years, Robeks Fresh Juices & Smoothies has been serving delicious, good-for-you smoothies and juices using only the best fruits, freshest vegetables, and natural ingredients. That will never change. With more than 80 locations nationwide, Robeks Fresh Juices & Smoothies continues to grow and expand its reach throughout the U.S.
To learn more about the menu or franchising opportunities visit: www.robeks.com
SOURCE Robeks Fresh Juices & Smoothies