Wayback Burgers Adds More Spice to Menus with the Chipotle Cheesesteak

America’s Favorite Hometown Burger Joint Introduces Chicken and Steak Chipotle Cheesesteak Options

May 01, 2018 // Franchising.com // Cheshire, CT - Wayback Burgers, America’s Favorite Hometown Burger Joint and one of the nation’s fastest growing burger franchises, knows when it has a hit on its hands. The Cheesesteak certainly fits the bill as it was added to the permanent menu last year after a wildly successful run as a limited time offer (LTO) in early 2017. And Wayback Burgers is upping the ante, and the spice, this spring as it introduces a new limited time offer (LTO), the Chipotle Cheesesteak, to the menu rotation.

Wayback Burgers guests will get an explosion of flavor when they dive into this treat. The Chipotle Cheesesteak’s foundation is the uber-popular Wayback Burgers Cheesesteak. That involves well-seasoned sautéed peppers that are blended into a generously-sized portion of made to order meat and cheese. The Chipotle Cheesesteak isn’t complete, though, until the protein is stuffed in a delicious sub roll layered with a unique chipotle mayonnaise. Guests ordering the Chipotle Cheesesteak can choose between the chicken option, which features shredded chicken, or the steak, featuring shredded beef.

Wayback Burgers’ President, John Eucalitto, says it just makes good business sense to give guests what they want AND what they deserve.

“Our successful business model is rooted in serving delicious and fresh products that evoke cherished memories of simpler times with family and friends,” says Eucalitto. “That doesn’t necessarily mean old. That means providing excellent customer service, which is timeless. Our guests fell in love with the Cheesesteak, which at one point was a temporary menu option. It was so successful, it was a no-brainer to give our guests what they obviously desired. With the Chipotle Cheesesteak, we’re providing an additional flavor profile to the popular menu item while adding a chicken option to capitalize on a ‘hot’ food trend.”

The Chipotle Cheesesteak made its debut on the Wayback Burgers menus on April 16. Guests will be able to purchase the sandwich until the promotion expires on July 1.

“It’s one of the first lessons in economics class - supply and demand,” says Patrick Conlin, Wayback Burgers’ Senior Vice President. “We listen to our guests when they make a demand. Now, we’re supplying guests with a unique twist with the addition of the Chipotle Cheesesteak. It’s a slight change of pace for those who desire a little kick to their cheesesteak.”

For more information on Wayback Burgers and all limited time offers, please visit their website (https://waybackburgers.com/) and social media profiles - Facebook, Twitter, and Instagram.

For more information on the Wayback Burgers franchise opportunity, please visit https://franchise.waybackburgers.com/

About Wayback Burgers

Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for fresh, never frozen, cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time - when customer service meant something and everyone felt the warmth of the community.

Wayback Burgers currently operates in 29 states with over 152 restaurants nationally and internationally in Argentina, Brunei, Sudan, Morocco, Saudi Arabia, Kuwait, Pakistan and Malaysia. Through its executed master franchise agreements, Wayback Burgers plans to open in 37 provinces/countries in the Middle East, Northern Africa, South Africa, Argentina, Brunei, Bangladesh, Ireland; Alberta, Ontario, Manitoba and Saskatchewan, Canada; and the Netherlands, with pending letters of intent sent out to Western Germany and the UK.

For more information about Wayback Burgers, please visit https://waybackburgers.com/.

For franchising information about Wayback Burgers, please visit https://franchise.waybackburgers.com/.

Media Contacts:

Graham Chapman
919-459-8157
gchapman@919marketing.com

Patrick Conlin
203-649-3387
pconlin@waybackburgers.com

SOURCE Wayback Burgers

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