Red Roof® Welcomes Gregory Fox to Franchise Development Team
May 18, 2018 // Franchising.com // Columbus, OH - Red Roof has announced the addition of Gregory Fox to its Franchise Development team as Vice President of Development. Fox will primarily focus on the growth of Red Roof’s first soft brand, The Red Collection™. An industry veteran, Fox brings more than 30 years of experience in hospitality to the company, including a background in sales, marketing, operations and franchise development.
Throughout his accomplished career, Fox has a proven track record of strategically growing brands. Fox joins Red Roof from Wyndham Hotel Group, where he served as Regional Director of Franchise Development from 2016 to 2018, overseeing sales and development on the Atlantic Coast of Florida. Prior to that, Fox spent 10 years with InterContinental Hotels Group (IHG), where he was based in New York and responsible for development in the Northeast United States region as Regional Director of Franchise Development. During his tenure at IHG, Fox grew the New York region to be the top franchise market in the Americas.
Red Roof is thrilled to welcome Fox and his franchise sales and development expertise to its Franchise Development team.
About Red Roof®
Red Roof is a leader in the economy lodging industry with franchised, corporate-managed, and corporate owned properties, serving millions of guests each year. With coast-to-coast locations, Red Roof has over 500 properties in the U.S. Red Roof is also expanding internationally to Brazil, Canada, Thailand and Japan. The primary goal at Red Roof is to provide customers savings without sacrificing comfort so they can Sleep Easy. Spend Less.™ The brand has been investing significantly to renovate and upgrade hotels nationwide with sleek and modern NextGen® redesign elements. The Red Roof NextGen hotels feature updated, stylish and home-like interior and exterior designs that demonstrate the Red Roof dedication to providing customers with an affordable stay in a clean, comfortable and modern room. Next, the company rolled out Red Roof PLUS+®, an enhanced Upscale Economy® offering at a value price. The brand also launched The Red Collection®, a city-center soft brand made up of unique hyper-local hotels that reside “In the Hearts of Cities You Love.” Red Roof offers franchisees Genuine Relationships. Real Results.™. The Red Roof loyalty program, RediCard®, is the richest in the industry rewarding members with free nights with only 7,000 points, advance notice of special offers, and complimentary bottled water each day of their stay. Guests receive the Best Price Always by booking directly on redroof.com thanks to RediPromise®. Traveling with your pet? Don’t forget that at Red Roof ‘you stay happy, pets stay free’ as one well-behaved pet is welcome per room, nationwide. For more information or reservations, call 800.RED.ROOF (800.733.7663) or visit www.redroof.com.
SOURCE Red Roof