Captain D’s Continues Growth in Georgia With Opening of First Rockmart Location
Fast Casual Seafood Leader Accelerates Aggressive Expansion in the Southeast Amidst Ongoing Success
July 02, 2018 // Franchising.com // NASHVILLE, Tenn. - Captain D’s, the nation’s leading fast casual seafood restaurant, announced today the opening of its newest franchised location in Rockmart, Georgia, marking the brand’s 102nd location in the state. Located at 651 Forrest Avenue, the Rockmart Captain D’s will celebrate its grand opening with a ribbon cutting ceremony today at 9:30a.m.
This new Captain D’s location is owned and operated by Mr. Asif Jariwala and Ms. Zaheara Momin, cousins who bring more than 45 years combined experience in management and franchising. The duo own several Dairy Queen locations throughout Georgia, as well as two local hotels, and the Rockmart restaurant marks their first opening as Captain D’s franchisees. Jariwala and Momin were looking to bring a high-quality fast casual dining experience to their hometown, and decided Captain D’s was the perfect fit after being introduced to the brand’s innovative products and personalized approach.
“I’ve spent more than 25 years in franchising and have seen first-hand how increasingly crowded the industry has become, particularly in the fast casual segment. When it was time to diversify my portfolio, it was important to me to partner with a concept that stood out above the sea of burger joints and sandwich shops,” said Jariwala. “I was immediately drawn to Captain D’s because of the unparalleled support system in place for its franchisees, as well as its unique and defensible position in the fast casual space. The brand has already developed a passionate following from Georgia residents considering its strong presence in our state, and I’m thrilled to finally bring Captain D’s to the Rockmart community.”
The Rockmart restaurant opening kicks off Captain D’s plans to aggressively expand its presence throughout the Southeast, with additional locations slated to open later this fall in Pooler, Georgia; Shelbyville, Kentucky; and Jackson, Tennessee. This ongoing growth further signifies the outstanding success the brand has achieved over the past several years, experiencing a surge in franchise and corporate development. Throughout the past year, the company has opened more than 15 new locations and executed numerous new development agreements to open new restaurants in key markets, including Michigan, Indiana and South Georgia.
Coupled with its ongoing menu innovation, Captain D’s credits its new restaurant beach design with contributing to the brand’s ongoing strong performance. To date, nearly 80 percent of all restaurants have been reimaged to the brand’s new vibrant, coastal design. With these efforts, Captain D’s has remained true to what it does best — serving high-quality seafood with warm hospitality at an affordable price in a welcoming atmosphere.
With more than 530 restaurants in 22 states, Captain D’s is the fast-casual seafood leader and number one seafood franchise in America ranked by average unit volume. The company is currently seeking single- and multi-unit operators to join in the brand’s rapid expansion.
About Captain D’s
Headquartered in Nashville, Tenn., Captain D’s has more than 530 restaurants in 22 states. Captain D’s is the nation’s leading fast casual seafood restaurant and was named the #1 seafood chain in the QSR 50, ranked by AUV. Founded in 1969, Captain D’s has been offering its customers high-quality seafood at reasonable prices in a welcoming atmosphere for more than 48 years. Captain D’s serves a wide variety of seafood that includes freshly prepared entrees and the company's signature hand-battered fish, which is cooked to order. The restaurants also offer premium-quality, grilled items such as shrimp, and surf and turf, as well as hushpuppies, desserts and freshly brewed, Southern-style sweet tea, a Captain D's favorite. For more information, please visit www.captainds.com.
SOURCE Captain D’s