Rita’s Italian Ice Celebrates National Frozen Custard Day 2018

Rita’s Italian Ice, the world’s largest Italian Ice and Frozen Custard franchise, announces deal for frozen food holiday.

TREVOSE, Pa. - (BUSINESS WIRE) - August 03, 2018 - Rita’s Italian Ice is celebrating National Frozen Custard Day on August 8th by offering their award-winning frozen custard for just 99 cents. The creamy, old-fashioned sidekick to their famous Italian Ice has been a Rita's fan favorite for more than 25 years. What better way to celebrate that tasty treat than declaring a day in its honor?

Participating Rita’s shops will be offering a promotional size frozen custard in a cup or cone for just 99 cents. On National Frozen Custard Day, guests are encouraged to visit their local Rita’s to enjoy the rich and creamy dessert. Guests can enjoy frozen custard anytime on Rita's menu in a variety of ways - layered with Italian Ice in their signature Gelati, blended with toppings in a Blendini, or in a Misto Shake, Rita's refreshing take on a shake. These are just a few ways the brand has twisted their frozen custard into a multitude of sweet treats.

Rita’s Frozen Custard is richer and creamier than ice cream, which is a bold claim, but Rita’s Italian Ice President and CEO Linda Chadwick stands behind Rita’s promise of having the best frozen custard in the business. “On National Frozen Custard Day, we’re celebrating the deliciously decadent, award-winning treat that has helped build the Rita’s brand. We hope our guests will enjoy visiting our shops for a bit of happiness on August 8th to observe making it halfway to Friday, heading back to school, cooling off from the summer heat or really any reason at all.”

Fans of frozen custard can find their nearest Rita’s location by visiting www.ritasice.com/locations/.

About Rita’s Italian Ice

Rita’s Italian Ice opened its doors in Bensalem, Pennsylvania, in 1984, and has been dedicated to spreading “Ice, Custard, Happiness!” ever since. Now with more than 600 locations worldwide, guests around the globe visit Rita’s to celebrate their everyday moments with freshly made cool treats in a fun-filled atmosphere. Known for its famous Italian ice made daily featuring real fruit, and its award-winning frozen custard, Rita’s serves a taste of happiness with each delicious treat. For more information about Rita’s Italian Ice, please call 1-800-677-7482 or visit www.ritasice.com.

Contact:

Lauren Bland
For Rita’s Italian Ice
205-803-2301
lauren.bland@intermarkgroup.com

SOURCE Rita’s Italian Ice

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