Primo Hoagies Signs Agreement to Open New Location in Bel Air

Local Entrepreneurial Team to Bring Hoagie Shop to Bel Air

August 17, 2018 // Franchising.com // BEL AIR, Md. – Primo Hoagies, the Philadelphia-born Italian specialty sandwich shop, announced it has signed an agreement with Paul Lettieri and Jerry Werner for the Bel Air area. They plan to open their Primo Hoagies location in November.

The new hoagie shop location will be the second in Maryland. Primo Hoagies prides itself on offering guests high quality, original products from a diverse menu. Lettieri’s background in sales and management and Werner’s background prepares them well for this role. Lettieri and Werner will be managing daily operations.

“We’re proud to have Paul and Jerry join our team, as they will be a great asset to our brand,” said Rocco Fiorentino, president and CEO of Primo Hoagies. “The Bel Air market will soon be able to take a bite into our tradition and become part of the buzz that has taken over the East Coast since the start of the company,” added Adam Biedenbender, vice president of development at Primo Hoagies. “We can’t wait to see the lines form at Paul and Jerry’s store.”

Primo Hoagies, building on the momentum of the past year, has launched three multi-unit deals in Atlanta, North Jersey and Charleston. At more than 90 locations across seven states, the new locations bring excitement and authenticity to several more communities.

“When we began to research different franchise opportunities, we were looking for a unique concept with a rich tradition that had the ability to bring people together,” said Lettieri. “We found our perfect fit with Primo Hoagies. Nothing beats serving up a classic Italian staple that anyone can enjoy,” added Werner.

Since its start in 1992, Primo Hoagies has been known for its high quality hoagies that are “Baked Fresh, Sliced Fresh, Made Fresh”. Each hoagie is assembled with the freshest ingredients available in order to produce classics such as the Sharp Italian or Soprano. The brand prides itself on offering award-winning sandwiches that combine quality, consistency and originality.

For more information about Primo Hoagies and its many locations, visit: www.primohoagies.com. To learn more about franchise opportunities, visit: https://www.primohoagies.com/franchise.

About Primo Hoagies

A South Philadelphia original, today Primo Hoagies has more than 90 locations across seven states. Longtime loyalists and new fans cherish the brand for its fresh, made to order Old Fashioned Italian Specialty Sandwiches created with true Italian-style authenticity and from the finest gourmet meats and cheeses. Since its beginnings more than 25 years ago, demand for the brand’s hoagies has resulted in long lines during lunch and dinner, and unrelenting requests for catering orders. This popularity continues today as Primo Hoagies grows around the country through franchising. With continued expansion, Primo Hoagies is continuing to become the industry standard for high-quality hoagies.

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