The Honey Baked Ham Company Launches Refreshed Branding
Company Added
Company Removed
Apply to Request List

The Honey Baked Ham Company Launches Refreshed Branding

Following its 60th Anniversary, The Atlanta-Based Honey Baked Ham Company Unveils New Look and Menu Innovations.

August 28, 2018 // // ATLANTA, GA - After six decades of serving The World’s Best Ham™, The Honey Baked Ham Company is entering into a new era. HoneyBaked announced a total brand refresh, which includes an updated brand identity and new menu innovations.

The Honey Baked Ham Company is thrilled to unveil its new look, with a revamped logo and visual identity that speaks to younger consumers while still honoring their heritage. The new branding continues to implement burgundy, while introducing a warm orange. The brand will implement their new logos and color palette across all of its channels, including its website, advertising, merchandising, packaging, uniforms and more.

“Our new look is fun and contemporary, but it still pays tribute to our brand’s history,” said JoAnn Herold, Chief Marketing Officer at The Honey Baked Ham Company. “It includes a refreshed color palette and a feel of craftmanship and authenticity that will appeal to our loyal customers and engage a younger generation.”

The Honey Baked Ham Company, best known for serving The World’s Best Ham™, which is smoked for up to 24 hours with a special blend of hardwood chips and topped with a sweet and crunchy glaze applied by a Master Glazer, will also introduce new heat-and-serve side offerings made with premium ingredients this holiday.

“It is a very exciting time for the brand. We look forward to continuing to serve our customers as the exclusive provider of the signature spiral sliced Honey Baked Ham® while also providing them with new menu offerings in the coming months,” said Herold.

New items launching this fall include Loaded Smashed Potatoes and Tuscan-Style Broccoli. In addition to the new offerings, HoneyBaked® has been working with culinary experts to develop new recipes for the company’s already popular side dishes, such as Cheesy Potatoes Au Gratin, Creamy Russet Mashed Potatoes, Maple Sweet Potato Soufflé, Roasted Turkey Gravy, Green Bean Casserole, Country Cornbread Stuffing, Double Cheddar Macaroni & Cheese and Cinnamon Apples. The Brand will also begin testing a new lunch and catering menu in select Atlanta locations later this year.

HoneyBaked will also introduce new and improved packaging that utilizes more sustainable materials. All of the brand’s new frozen sides will be packaged in a paper board tray that is certified by both the Sustainable Forest Initiative (SFI) as well as the Forest Stewardship Council (FSC).

“Our brand has an incredible heritage and, over the years, has provided special traditions for families across the country,” said Herold. “We are proud to remain a trusted, cornerstone brand, while also designing a new look and expanded menu for our growing base of customers.”

For more information, please visit

About The Honey Baked Ham Company®

Founded in 1957, The Honey Baked Ham Company, LLC is a premium food retailer with over 400 locations nationwide, as well as an e-commerce site. Over the years, HoneyBaked has effortlessly marked the moments that matter for families across the country. Best known for its signature spiral-sliced Honey Baked Ham® with a sweet and crunchy glaze, The Honey Baked Ham Company offers delicious, fully-cooked hams, turkey breasts and other premium meats, as well as heat-and-serve sides, lunch, catering and desserts.

SOURCE The Honey Baked Ham Company®



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Dickey's Barbecue Pit®
Since 1941 Dickey's Barbecue Pit® has been treating customers to great tasting barbecue and has become a restaurant icon in the process! Now you can...
Scooter's Coffee
The success of the Scooter's Coffee franchise is based upon a commitment to quality products, fast and accurate service, and always delivering...
Eat. Energize. That's the Freshii mantra. Since 2005, Freshii has been on a mission to help the citizens of the world live better by making healthy...
IceBorn Water and Ice Vending
IceBorn is the franchise model for Ice House America, the pioneer in automated ice vending technology, with a global network of 3,500...
DRNK coffee + tea/QWENCH juice bar
Two trailblazing and on-trend concepts, DRNK Coffee + Tea and QWENCH juice bar are available for franchise development in most US markets.
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.