Tough Mudder Bootcamp Signs 10-Unit Deal to Bring Tough Mudder Bootcamp to Charlotte
Leading Global Sports, Active Lifestyle and Media Brand Sells Out Charlotte; 10 Bootcamp-style Gym Locations to Open by End of 2019
August 28, 2018 // Franchising.com // CHARLOTTE, N.C. - Tough Mudder Bootcamp, the newest fitness franchise innovation from the Tough Mudder active lifestyle and media brand, announced today it has officially sold out all franchise territories in Charlotte with a signed multi-unit agreement that will soon bring Tough Mudder Bootcamp locations to Charlotte by the end of 2019.
The future Tough Mudder Bootcamp locations in Charlotte will offer the brand’s signature high-intensity team training fitness courses, and will be locally owned and operated by franchisees Britt Canady and Lorraine Kiefer. The gyms will be based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun.
“The excitement in Charlotte is palpable, and we couldn’t have picked a better duo to introduce Tough Mudder Bootcamp to locals who are looking to find their tribe with accessible, drop-in high-impact fitness training that holds them accountable and helps them meet their goals,” said Dan Henry, director of franchise sales for Tough Mudder Bootcamp Franchising. “This signed multi-unit agreement is an integral part of our strategic franchise expansion, beginning with finding franchisees like Britt and Lorraine - experienced entrepreneurs who understand Tough Mudder and their markets in order to best introduce our unique team-based workouts to motivate and inspire a new wave of fitness enthusiasts of all skill levels.”
Tough Mudder Bootcamp of Charlotte will focus on team training and community as it increases accountability and enjoyment. Each Bootcamp class will act as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.
Tough Mudder Bootcamp’s 45-minute HIIT classes deliver a full-body workout that is fun, customizable - to challenge all fitness levels - and highly motivating and social. Classes are team-based and designed around four pillars: Strength, Power, Agility and Endurance. Tough Mudder Bootcamp leverages Tough Mudder’s proprietary technology platform to deliver highly effective, fun and safe workouts. All classes are drop-in ready; single classes are $20 each and membership packages range from $56-160 per month.
In addition to the signed multi unite agreement in Charlotte and agreements in place for new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion, including Atlanta, Dallas/Fort Worth and Phoenix.
Locations opening in each market will be able to tap into an enthusiastic fan base, which includes more than 3 million participants who have competed in obstacle course races across the country. New franchisees will be able to access a motivated tribe even as they build their customer base with new devotees.
As the fitness boot camp concept continues to rapidly expand into key markets across the United States and abroad, Tough Mudder Bootcamp is actively seeking qualified franchisees passionate about fitness and entrepreneurship to join its system and bring the Tough Mudder Bootcamp’s tribe-building mentality to their local communities. In order to be eligible to open a franchise, candidates should have a strong understanding of the Tough Mudder brand and must have at least $120,000 in liquid capital and net worth of $400,000.
The overall investment to open a Tough Mudder Bootcamp franchise location ranges from $297,000 to $521,350, which is fairly low in the fitness sector of franchising and offers excellent ROI on the initial investment. A small footprint (2,000 to 3,000 sq. ft.), each bootcamp class acts as a “community center” to motivate members to achieve his or her fitness goals through realistic benchmarks.
Backed with unprecedented brand awareness and unparalleled support from the starting line, including planning, opening, ongoing marketing and employee training, Tough Mudder Bootcamp has more than 2,000 franchise territory opportunities available across all 50 states as well as territories internationally.
For more information on Tough Mudder Bootcamp, visit https://bootcamp.toughmudder.com/.
About Tough Mudder Bootcamp
Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a teamwork-oriented, full-body workout that is fun, customizable - to challenge all fitness levels - and highly motivating and social. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team training and community.
SOURCE Tough Mudder Bootcamp