Tough Mudder Bootcamp Franchise Business Overview

About Tough Mudder Bootcamp

Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a teamwork-oriented, full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social. Six unique class types are all designed around the fitness pillars of Strength, Power, Agility and Endurance. Workouts change every day. Most importantly, all workouts are done working together with other Bootcamp goers - in partner teams, in groups or as a full class. Workouts are run using Tough Mudder Bootcamp’s proprietary technology platform. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team training and community as it increases accountability and enjoyment. All classes are drop-in ready; single classes are $20 each and membership packages range from $56-160 per month. A small footprint (2,000 to 3,000 sq. ft.), each Bootcamp class will act as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.

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