Tough Mudder Bootcamp Signs Agreement to Bring Five Gyms to Philadelphia
Leading Global Sports, Active Lifestyle and Media Brand to Open Five Bootcamp-style Gym Locations in Philadelphia in Three Years
September 12, 2018 // Franchising.com // PHILADELPHIA - Tough Mudder Bootcamp, active lifestyle and media brand, continues to tackle obstacles through teamwork as its Tough Mudder Bootcamp gym concept announced today a multi-unit signed agreement to bring five franchise locations to Philadelphia, which will offer the brand’s signature high-intensity team training fitness courses.
The Tough Mudder Bootcamp locations in Philadelphia will be locally owned by Geoffrey Veale and Andrew Soule, operators of Tough Mudder Bootcamp Philadelphia. The new locations will be based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun.
“We are excited to be joining the Tough Mudder Bootcamp family at such a momentous time in the brand’s expansion across the country, and to provide locals in Philadelphia the chance to experience our team-based concept as the first of its kind in the area,” said Veale. “We’ve watched Tough Mudder become what it is today and I am confident that fitness enthusiasts throughout Philadelphia will be ready to reach their goals with an incredible sense of accountability and persistence at our future locations.”
Through the announcement of this multi-unit Tough Mudder Bootcamp signed agreement in Philadelphia, Veale and Soule plan to bring five gyms to the area over the next three years.
“The excitement in Philadelphia is palpable, and Geoffrey and Andrew will be the perfect people to bring Tough Mudder Bootcamp to people here looking to find their tribe with accessible, drop-in high-impact fitness training to hold them accountable and meet their goals,” said Dan Henry, director of franchise sales for Tough Mudder Bootcamp Franchising. “This signed agreement is an integral part of our strategic franchise expansion, beginning with finding franchisees like Geoffrey and Andrew - experienced entrepreneurs who understand Tough Mudder and their markets in order to best introduce our unique team-based workouts to motivate and inspire a new wave of fitness enthusiasts of all skill levels.”
The Tough Mudder Bootcamp multi-unit signed agreement in Philadelphia will focus on team training and community as it increases accountability and enjoyment. Each Bootcamp class will act as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.
Tough Mudder Bootcamp’s 45-minute HIIT classes are usually less than $10 a class with an unlimited membership and will deliver a full-body workout that is fun, customizable - to challenge all fitness levels - and highly motivating and social. Classes are team-based and designed around four pillars: Strength, Power, Agility and Endurance. Tough Mudder Bootcamp leverages Tough Mudder’s proprietary technology platform to deliver highly effective, fun and safe workouts. All classes are drop-in ready; single classes are $20 each and membership packages range from $56-160 per month.
In addition to the multi-unit signed agreement in Philadelphia and agreements in place for new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion, including Atlanta, Dallas/Fort Worth, Nashville and Phoenix.
Locations opening in each market will be able to tap into an enthusiastic fan base, which includes more than 3 million participants who have competed in obstacle course races across the country. New franchisees will be able to access a motivated tribe even as they build their customer base with new devotees.
As the fitness boot camp concept continues to rapidly expand into key markets across the United States and abroad, Tough Mudder Bootcamp is actively seeking qualified franchisees passionate about fitness and entrepreneurship to join its system and bring the Tough Mudder Bootcamp’s tribe-building mentality to their local communities. In order to be eligible to open a franchise, candidates should have a strong understanding of the Tough Mudder brand and must have at least $120,000 in liquid capital and net worth of $400,000.
The overall investment to open a Tough Mudder Bootcamp franchise location ranges from $297,000 to $521,350, which is fairly low in the fitness sector of franchising and offers excellent ROI on the initial investment. A small footprint (2,000 to 3,000 sq. ft.), each bootcamp class acts as a “community center” to motivate members to achieve his or her fitness goals through realistic benchmarks.
Backed with unprecedented brand awareness and unparalleled support from the starting line, including planning, opening, ongoing marketing and employee training, Tough Mudder Bootcamp has more than 2,000 franchise territory opportunities available across all 50 states as well as territories internationally.
About Tough Mudder Bootcamp
Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a teamwork-oriented, full-body workout that is fun, customizable - to challenge all fitness levels - and highly motivating and social. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team training and community.
All Points Public Relations
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