Roy Rogers® Restaurants Partners With Texas Pete® To Launch New Spicy Chicken Sandwich
September 10, 2018 // Franchising.com // Frederick, MD - To help kick off National Chicken Month, Roy Rogers® is spicing up its menu by teaming up with Texas Pete® to introduce the restaurant’s all new Texas Pete® Spicy Chicken Sandwich. The new sandwich will be introduced on participating Roy Rogers® menus on Monday, September 10.
The collaboration between Texas Pete® and Roy Rogers® will challenge even the biggest spicy food fans to giddy-up their taste buds. The base of Roy Rogers®’ new creation starts with an all-white-meat breast fillet that is hand-battered and breaded in the restaurant. The juicy fillet is covered in savory spices, giving it the signature Texas Pete® flavor. The spicy chicken fillet is served on a fluffy Kaiser roll, smothered in Roy Rogers®’ smoky chili-pepper sauce and topped with a thick slice of Monterey Jack cheese.
“Teaming up with another cowboy to create a new and unique spicy chicken sandwich is great for both Roy Rogers® and Texas Pete®,” said Mark Jenkins, Senior Director of Marketing for Roy Rogers® Restaurants. “Our ROYalists will have their taste buds tingling with this delicious sandwich!”
Roy Rogers® is home to the Triple Threat of fresh never frozen, hand-battered fried chicken, 100% USDA top choice round roast beef and delicious burgers. Roy’s also has nine side items to choose from, including mashed potatoes, coleslaw, baked apples, macaroni, French fries, and more. Unique to Roy Rogers® is the fresh Fixin’s Bar® with a selection of fresh and quality vegetables and sauces to dress your sandwich.
About Roy Rogers® Restaurants
Based in Frederick, Md., Roy Rogers® is a chain of western-themed quick-service restaurants offering broad appeal across multiple dayparts and generations. The company is famous for serving up a “Triple Threat” - three popular main dishes including USDA choice top round roast beef, hand-breaded, fresh fried chicken and great-tasting burgers. Roy Rogers is also known for its famous Fixin’s Bar®, where guests can customize their orders with a variety of fresh produce, condiments and signature sauces. Additional information on the company, its menu and current promotions is available at www.royrogersrestaurants.com and on Twitter, Facebook and Instagram.
About Garner Foods
Headquartered in Winston-Salem, N.C., Garner Foods is famous for its Texas Pete® Hot Sauce, a leading brand of hot sauce in the U.S. Founded in 1929 as a maker of barbecue sauce, the company now sells a full line of hot sauces, wing sauces, and seafood sauces under the Texas Pete® brand, as well as salsa and tortilla strips under the Green Mountain Gringo® brand. Garner Foods products are sold in supermarkets, military commissaries, convenience stores, and restaurants throughout the U.S. Green Mountain Gringo® Salsa was named best overall salsa by Epicurious, among 20 retail salsas that were tested. (www.texaspete.com)
David G. Brashears
(423) 926-9494, ext. 111
SOURCE Roy Rogers® Restaurants