What’s Sweeter Than A Game Winning Play? Bojangles’® Football-Shaped Bo-Berry Biscuits®
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What’s Sweeter Than A Game Winning Play? Bojangles’® Football-Shaped Bo-Berry Biscuits®

September 20, 2018 // Franchising.com // Charlotte, N.C. - As the undisputed authority on tailgate meals, we’re big football fans at Bojangles’ (NASDAQ: BOJA). We know witnessing the game winning play is always sweet. But our Football-Shaped Bo-Berry Biscuits might be sweeter.

Football fanatics across the Southeast have enjoyed these irresistible sweet treats for years. The recipe is simply delightful. We start with our made-from-scratch buttermilk biscuit, then add Bojangles’ Bo-Berries which are baked right inside the biscuit. We then drizzle a sweet vanilla icing over every biscuit to make a one-of-a-kind dessert you can only find at Bojangles’. But don’t fumble! The football shape is only available for a limited time.

“Our popular Football-Shaped Bo-Berry Biscuits are the perfect addition to any Bojangles’ Tailgate Special,” said Randy Poindexter, Senior Vice President of Marketing at Bojangles’. “Don’t waste your time with one of those little trays of chicken nuggets that will leave you and your buddies hungry by the end of the first quarter. Stop by your local Bojangles’ for a Big Bo Box™ and Football-Shaped Bo-Berry Biscuits, and we guarantee your crew will be satisfied.”

Bojangles’ Big Bo Boxes come in a variety of sizes to fit your tailgate, large or small. Every tailgate meal includes:

  • Your choice of flavorful bone-in chicken, popular Chicken Supremes™ or delicious Homestyle Tenders™;
  • Our fresh buttermilk biscuits made from scratch every 20 minutes;
  • Your choice of home-style picnic fixin’s, including Bojangles’ popular Seasoned Fries, Bojangles’ Dirty Rice®, Bojangles’ Cajun Pintos®, Macaroni ‘n Cheese, and Green Beans;
  • A half-gallon of Bojangles’ refreshing Legendary Iced Tea®;
  • Plus, all the cups, plates, napkins and utensils you’ll need for your portable tailgate.

Looking for another way to improve your tailgate on gameday? Play our new online game, Bojangles’ Tailgate Hero, for a chance to win Bojangles’ gift cards, a PlayStation 4, a custom football jersey, and a copy of Madden ’18 Hall of Fame Edition. Give it your best at www.BojanglesTailgateHero.com.

Follow us on social media at @Bojangles1977 using #LongLiveTheTailgate. You just might appear on our Bojangles’ Tailgate Map on www.Bojangles.com/LongLiveTheTailgate.

About Bojangles’, Inc.

Bojangles’, Inc. is a highly differentiated and growing restaurant operator and franchisor dedicated to serving customers high-quality, craveable food made from our Southern recipes, including breakfast served All Day, Every Day. Founded in 1977 in Charlotte, N.C., Bojangles’® serves menu items such as made-from-scratch biscuit breakfast sandwiches, delicious hand-breaded bone-in chicken, flavorful fixin’s (sides) and Legendary Iced Tea®. At July 1, 2018, Bojangles’ had 766 system-wide restaurants, of which 325 were company-operated and 441 were franchised restaurants, primarily located in the Southeastern United States. For more information, visit www.bojangles.com or follow Bojangles’ on Facebook and Twitter.

Forward-Looking Statements

This press release contains forward-looking statements. All statements other than statements of historical fact included in this press release are forward-looking statements. These statements are not guarantees of future performance and involve a number of known and unknown risks, assumptions, trends, uncertainties and factors that are beyond our control. Should one or more of these risks or uncertainties materialize or should underlying assumptions prove incorrect, actual results may vary materially from those anticipated, estimated or projected. We undertake no obligations to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise than as required under the federal securities laws.

Media Contact:

Cliff Cermak
Bojangles’ PR & Media Relations

SOURCE Bojangles’, Inc.



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