Baskin-Robbins Dares Guests Nationwide to Dig their Fangs into a Delicious Lineup of Halloween Treats this October

Warns guests of boo-tiful cakes, spooktacular ice cream flavors and wickedly good deals.

October 02, 2018 // Franchising.com // CANTON, Mass. - Baskin-Robbins, the world’s largest chain of specialty ice cream shops, is inviting its ghoulish guests to enter Baskin-Robbins locations at their own risk this October to enjoy frighteningly delicious frozen treats that celebrate the scariest month of the year. Guests can enjoy a spooktacular product lineup that includes the Fang-Tastic Monster Cake, Trick OREO® Treat Flavor of the Month and wickedly good deals such as a small Cappuccino Blast® for $2.99.

Terrifyingly Tasty Treats

The frighteningly-friendly and fuzzy Fang-Tastic Monster Cake is a festive orange cake that can be customized with a guest’s favorite ice cream and cake flavors, including Trick OREO® Treat, the October Flavor of the Month.

Trick OREO® Treat is a classic Halloween favorite featuring the perfect combination of some of the best Halloween candies in one indulgent bite. This festive flavor features vanilla ice cream with orange crème-filled OREO® cookies, Baby Ruth® and Butterfinger® candy pieces and can be enjoyed in a cup, cone, sundae or even blended into a thick, creamy milkshake.

Wickedly Good Deals

Baskin-Robbins is scaring guests all month long with spooky deals, including a small Cappuccino Blast® for $2.99. The Cappuccino Blast is a delicious frozen coffee beverage that features a rich combination of coffee from 100% Arabica coffee beans, milk and ice cream blended with ice and topped with whipped cream and a cinnamon garnish. This fully customizable beverage can be created with seasonal flavors like Pumpkin Pie, Caramel Praline Cheesecake and Banana Nut.

Guests will also scream for ice cream throughout October when select ice cream cakes will be available for purchase beginning at $12.99. This includes the new OREO® Cookie Crumb Mini Roll Cake, a round ice cream cake topped with chocolate sauce, whipped topping and OREO® Cookies, and the Celebration Mini Roll Cake is a festive roll cake adorned with colorful frosting ribbons. These cakes will be available at participating U.S. locations as well as online at www.baskinrobbins.com/onlineordering.

Finally, mummies, ghosts and vampires alike can lift their spirits this Halloween with October’s Celebrate 31* promotion. This October 31st, guests can celebrate Halloween in the sweetest way possible with any regular or kids-sized scoop of ice cream for $1.50 at participating locations nationwide – bone appetite!

“We know how much our guests love Halloween and we’re so excited to treat them to a hauntingly delicious lineup of Halloween-themed desserts and wickedly good deals all month long,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “We are especially thrilled about the October Celebrate 31 promotion, where guests can stop by any Baskin-Robbins location for a Halloween treat.”

For more information about Baskin-Robbins’ wide variety of premium ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Instagram (www.instagram.com/BaskinRobbins).

OREO is a trademark of Mondelez International group, used under license.

* Offer valid on October 31st. Offer varies in Detroit, Michigan, Houston Texas, San Jose, California and Fresno, California. Participation may vary. Scoop offer good on every size scoop. All listed flavors are optional amongst Baskin-Robbins’ stores. Waffle cones and toppings are extra. Cannot be combined with other offers. Plus applicable tax.

About Baskin-Robbins

Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 38th annual Franchise 500(r) ranking in 2017, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream, a full range of beverages, and a delicious lineup of desserts including custom ice cream cakes, the Polar Pizza® Ice Cream Treat and take-home ice cream quarts and pints, providing quality and value to consumers at more than 8,000 retail shops in 55 countries worldwide. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,300 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For more information, visit www.BaskinRobbins.com.

Media Contact:

Dunkin' Brands
Media Relations
press@dunkinbrands.com

SOURCE Dunkin' Brands

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