Robeks Introduces New “Super” Products
Three New Bowls Contain Superfood Ingredients
October 15, 2018 // Franchising.com // Los Angeles, Calif. - Superfoods have been taking the nation by storm. These “good for you” ingredients are becoming increasingly well-known for their ability to promote better body function and overall health. Having found success with these types of ingredients in the past, Robeks has announced a line of all new Superfood bowls. The new limited time offer, which is set to debut on September 10th, features three unique Superfood Bowls that blend together Superfood ingredients like spirulina, acai, and dragon fruit with Robeks signature fruits and juices.
“We are very excited to be expanding our lineup of Superfood products” said Matt Furman, VP of Marketing at Robeks. “We saw a lot of success with our line of Superfood Smoothies and are excited to now bring those types of ingredients to our bowls.”
The limited time offer is an extension of a pilot program rolled out during the summer in a few locations across the country. “Customers were very responsive to the new bowls” said Furman. “The healthy attributes and great taste give people a perfect reason to try something different”.
The recent evolution of menu items and LTO’s introducing on-trend ingredients has attributed to positive same store sales growth for the chain.
“The exploration, testing, and ultimately introduction of new products that appeal to a wider customer base has been great for the business” said David Rawnsley, President of Robeks. “With a wider range of new, and trending ingredients that can be added to any order – we’ve seen an increase in check averages throughout the year.”
Robeks has seen positive same-store sales momentum that began with the overhaul of their menu in June of 2017 and has continued through the third quarter of 2018.
“It’s nice to see our customers responding to the evolution of our concept, but we know there’s still plenty of room for us to continue to enhance our product offering” said Rawnsley.
Customers can enjoy the new products at almost all 85 Robeks locations across the U.S.
For more information on Robeks visit www.robeks.com. Follow the brand on Facebook and Instagram.
About Robeks Fresh Juices & Smoothies
For over 20 years, Robeks Fresh Juices & Smoothies has been serving delicious, good-for-you smoothies and juices using truly unique recipes that combine fruits, vegetables, and other natural ingredients. That will never change. With more than 80 locations nationwide, Robeks Fresh Juices & Smoothies continues to grow and expand its reach throughout the U.S. To learn more about the menu visit: www.robeks.com.
SOURCE Robeks Fresh Juices & Smoothies