BrightStar Care Strengthens Leadership Team; Appoints Industry Veteran as Vice President of Franchise Development
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BrightStar Care Strengthens Leadership Team; Appoints Industry Veteran as Vice President of Franchise Development

October 24, 2018 // // CHICAGO - BrightStar Care, the nation’s leading in-home care franchise, today announced a key addition to its senior leadership team. In an effort to continue to drive nationwide expansion, Pete First joins the BrightStar Care executive team as the new Vice President of Franchise Development.

With extensive experience in the franchise industry, coupled with his goal of expanding the brand to new, untapped markets across the country, First will be primarily responsible for the brand’s domestic franchise development. Prior to joining BrightStar Care, First spent 14 years at Winmark Corporation, the franchisor for brands such as Play It Again Sports, Once Upon A Child, Plato’s Closet, Style Encore and Music Go Round. During his tenure at Winmark, First awarded dozens of new franchise agreements annually and helped build the system to over 1,200 locations across North America. With his expertise in growing franchise brands, First plans to immediately step in and assist in achieving BrightStar Care’s goal to develop the brand through strategic and targeted growth.

“Pete has a rich history in franchising and he is a crucial addition to our Senior Leadership Team as he brings with him decades of experience and knowledge that will be pivotal in driving BrightStar Care’s expansion strategy in the years to come,” said Shelly Sun, CEO and Founder of BrightStar Care.

In his new position, First’s day-to-day responsibilities will include providing leadership, strategy and direction to the franchise sales team in addition to putting systems in place that will improve the overall franchise sales process. First’s growth goals include adding successful franchisees to the brand in an effort to rapidly expand to new and currently underserved markets.

“BrightStar Care franchisees and their caregivers make a difference in the lives of their clients every day,” said First. “I look forward to working with the BrightStar team to further expand the brand and provide an opportunity for our franchisees to serve new clients across the country.”

BrightStar Care offers both medical and non-medical private duty home care services, as well as medical staffing and each BrightStar Care location employs a Registered Nurse Director of Nursing who tailors unique, personalized plans of care for each client and oversees a professional care team of well-qualified, experienced caregivers. The company began franchising in 2005, and has since grown to a $400 million company with more than 330 locations across the U.S. and Canada. For more information about BrightStar Care, please visit

About BrightStar Care

Based in Chicago, BrightStar Care is a national private duty home care and medical staffing franchise with more than 300 locations which provide medical and non-medical services to clients within their homes, as well as supplemental care staff to corporate clients. BrightStar Care franchise locations across the country employ over 2,500 registered nurses who play a unique role in overseeing the care for each individual client, a service that no other private duty home care provider offers. In addition, BrightStar Care is the only national home care franchise to receive The Joint Commission’s Enterprise Champion for Quality award every year since the award’s inception. In 2017, the company ranked No. 69 on Entrepreneur Magazine’s Franchise 500 list and was included for the tenth consecutive year on Inc. Magazine’s prestigious Inc. 5000 list. For more information on BrightStar Care please visit

Media Contact:

Julianne Stevenson
Fishman Public Relations

SOURCE BrightStar Care



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