Krystal Spikes Menu With New Maple Bourbon Shake
Company Added
Company Removed
Apply to Request List

Krystal Spikes Menu With New Maple Bourbon Shake

October 23, 2018 // Franchising.com // ATLANTA - The Krystal Company is unveiling a new Southern-inspired flavor, in keeping with its roots as the South’s original quick-service restaurant (QSR). Krystal’s new maple bourbon handspun milkshake is made with real milk and soft-serve ice cream. This limited-time menu item is part of an ongoing strategy to celebrate Krystal’s heritage across its 11-state Southeastern footprint with innovation focused on “playfully Southern” recipes.

“The maple bourbon sauce uses pure, grade A maple syrup sourced from both the United States and Canada,” said Brandon Freeman, Krystal’s senior manager for culinary innovation. “I’d describe the flavors of bourbon as caramel, oak, charred oak, toffee and vanilla.”

While 80 percent of Krystal’s non-breakfast orders include Krystal burgers, limited time offers freshen the flavor profile that attracts customers and ensures relevance for the brand, according to Paul Macaluso, Krystal CEO. LTOs increase average transaction totals by as much as 40 percent.

“We know that our guests crave new and vibrant flavors and have come to expect our menu innovation to be playfully Southern,” Macaluso said. “Our new Maple Bourbon Shake over-delivers on that expectation and is absolutely delicious!”

Krystal’s Maple Bourbon Shake does not contain alcohol, just the flavor of bourbon.

Krystal introduced Pimento Cheese Bites and Frozen Lemonhead Slushies made with real Lemonhead candies in June as part of its limited-time summer menu which ended in August. Previous noteworthy Southern menu items include a Country-Fried Steak Krystal, Tabasco Krystal, Lemon Ice Box Pie Shake and Banana Pudding Shake. Available October 29, Maple Bourbon Shakes are the newest iteration of Krystal’s Southern-themed seasonal food strategy.

About the Krystal Company

Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the original quick-service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at over 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees. For more information, visit krystal.com.

Media Contact:

Laura Mansfield
APR
The Tombras Group
+1 (865) 599.9968
lmansfield@tombras.com

SOURCE the Krystal Company

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Checkers Drive-In Restaurants
Checkers Drive-In restaurant franchises are small but efficient making our restaurants easy to operate and typically reduced overhead costs.
ZIPS Dry Cleaners
ZIPS, since 1996, began as eight dry cleaners in the Baltimore-Washington, D.C., metro area and has grown to more than 40 stores. Find out more.
Discovery Point Child Development Centers
• 30 years of brand strength in educational childcare • Only childcare franchise with a flat fee system (vs. fees based on % of your total...
Arby's
Fast Crafted® Restaurant Brand Specializing in Freshly-Sliced, Deli-Inspired Meats & Sandwiches 
The Joint Corp.
The Joint® Chiropractic is reinventing chiropractic care. Our vision is to become the largest, most respected provider of chiropractic services...
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.