Tough Mudder Bootcamp Signs Agreement to Bring First Gym to Columbus
Leading Global Sports, Active Lifestyle and Media Brand to Open Bootcamp-style Gym Location in Columbus
November 16, 2018 // Franchising.com // COLUMBUS, Ohio - Tough Mudder Bootcamp, active lifestyle and media brand, continues to tackle obstacles through teamwork with the announcement today of a signed agreement to bring a franchise location to Columbus, which will offer the brand’s signature high-intensity team training fitness courses.
The Tough Mudder Bootcamp locations in Columbus will be locally owned and operated by franchisee Samantha Kerbler, based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun.
Kerbler plans to bring a new gym to the Columbus area next year as part of this signed agreement announcement.
“With Tough Mudder, everyone is working together and there are never any strangers, and I’m excited to bring that same teamwork-focused energy to my bootcamp studios in Columbus:” said Kerbler. “A lot of people want a community and to be a part of something, along with getting in shape so they can be healthy and play with their kids. Tough Mudder Bootcamp has the same values I do – to be healthy, to be functionally fit and to live a healthy life and set a good example for my kids. That’s why I fell in love with the concept in the first place.”?
Kerbler brings an extensive background in the fitness industry to her new bootcamp locations, including more than eight years as a group fitness and bootcamp instructor. She has competed as a fitness body builder and in Olympic-style weightlifting competitions, and taken part in various obstacle races and mud runs, including a Tough Mudder. She has previously supported a franchise gym opening, including running the small group training department and teaching group bootcamp classes. She was drawn to the positive, team-focused atmosphere of the Tough Mudder race style and decided to franchise with Tough Mudder Bootcamp because of those same, inclusive values.
“The excitement in Columbus is palpable, and Samantha will be the perfect person to bring Tough Mudder Bootcamp to people in Columbus who are looking to find their tribe with accessible, drop-in high-impact fitness training that holds them accountable to meeting their goals,” said Dan Henry, director of franchise sales for Tough Mudder Bootcamp Franchising. “This signed agreement is an integral part of our strategic franchise expansion, beginning with finding franchisees like Samantha experienced entrepreneurs who understand Tough Mudder and their markets in order to best introduce our unique team-based workouts to motivate and inspire a new wave of fitness enthusiasts of all skill levels.”
The Tough Mudder Bootcamp signed agreement in Columbus will focus on team training and community as it increases accountability and enjoyment. Each Bootcamp class will act as a “community center” to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.
Tough Mudder Bootcamp’s 45-minute HIIT classes are usually less than $10 a class with an unlimited membership and will deliver a full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social. Classes are team-based and designed around four pillars: Strength, Power, Agility and Endurance. Tough Mudder Bootcamp leverages Tough Mudder’s proprietary technology platform to deliver highly effective, fun and safe workouts. All classes are drop-in ready; single classes are $20 each and membership packages range from $56-160 per month.
In addition to the agreement in Columbus and agreements in place for new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion, including Atlanta, Dallas/Fort Worth, Nashville, New Jersey, Seattle and Virginia.
Locations opening in each market will be able to tap into an enthusiastic fan base, which includes more than 3 million participants who have competed in obstacle course races across the country. New franchisees will be able to access a motivated tribe even as they build their customer base with new devotees.
As the fitness boot camp concept continues to rapidly expand into key markets across the United States and abroad, Tough Mudder Bootcamp is actively seeking qualified franchisees passionate about fitness and entrepreneurship to join its system and bring the Tough Mudder Bootcamp’s tribe-building mentality to their local communities. In order to be eligible to open a franchise, candidates should have a strong understanding of the Tough Mudder brand and must have at least $120,000 in liquid capital and net worth of $400,000.
The overall investment to open a Tough Mudder Bootcamp franchise location ranges from $297,000 to $521,350, which is fairly low in the fitness sector of franchising and offers excellent ROI on the initial investment. A small footprint (2,000 to 3,000 sq. ft.), each bootcamp class acts as a “community center” to motivate members to achieve his or her fitness goals through realistic benchmarks.
Backed with unprecedented brand awareness and unparalleled support from the starting line, including planning, opening, ongoing marketing and employee training, Tough Mudder Bootcamp has more than 2,000 franchise territory opportunities available across all 50 states as well as territories internationally.
About Tough Mudder Bootcamp
Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a teamwork-oriented, full-body workout that is fun, customizable – to challenge all fitness levels – and highly motivating and social. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on team training and community.
All Points Public Relations
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