Krystal Launches ‘Late Night Lyft’ For Nashville’s New Year’s Eve Revelers
December 06, 2018 // Franchising.com // ATLANTA - The Krystal Company announces its “Late Night Lyft” Nashville New Year’s Eve program as part of a smart-ride sponsorship with Lyft, the rideshare company whose mission is to improve people’s lives with the world’s best transportation. Krystal, the South’s original fast-food restaurant, is a popular late-night destination for diners at 36 Nashville locations and over 350 restaurants across the Southeast. Krystal’s Late Night Lyft initiative provides free rides on Monday, December 31 from 9:00 p.m. to 4:00 a.m. on New Year’s Day within a 25-mile radius of downtown Nashville. Krystal’s $40,000 sponsorship is the largest of its kind for Lyft in the state of Tennessee.
“With 100,000 attendees expected yet again for New Year’s Eve in Nashville, I’m thankful that companies such as Lyft and Krystal are stepping up to provide a free, smart transportation option,” said Nashville Mayor David Briley. “I encourage all residents to make safe choices this holiday season.”
New Year’s Eve partygoers can reserve a free Lyft ride (up to $15 off), while supplies last, using the code KRYSTALNYE. The codes will be released in advance, claimed via direct app or digitally and then redeemed on New Year’s Eve. Previous Lyft smart-ride partnerships have included Heineken for Thanksgiving Week, Bud Light for the Beale Street Music Fest, and Miller Lite for Titans games.
“Corporate social responsibility is part of our DNA,” said Krystal CMO Dominic Losacco. “We’re also about creating memorable, sharable moments. We want folks to have fun, stay safe and make responsible choices while celebrating New Year’s Eve in Nashville.”
Troopers have arrested 6,162 drivers for DUI, 87 in Davidson County so far this year compared to 7,492 drivers for DUI with 66 in Davidson County in 2017, according to the Tennessee Highway Patrol. DUI arrests are at their highest between Thanksgiving and the end of New Year’s weekend.
“Nashville residents and visitors alike can count on Lyft and Krystal to help make the first decision of the New Year a good one: taking a free ride with Lyft,” said Sam Nadler, Lyft Nashville general manager.
About The Krystal Company
Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the original quick-service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at over 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 6,000 employees. Visit krystal.com for more.
Lyft was founded in 2012 by Logan Green and John Zimmer to improve people’s lives with the world’s best transportation and is available to 96 percent of the United States population as well as select cities in Canada. As the only rideshare company to offset carbon emissions from all rides, Lyft is preferred for its commitment to effecting positive change for our cities, and promoting transportation equity through shared rides, electric bikes and scooters, and public transit partnerships. For more information, visit lyft.com.
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SOURCE The Krystal Company