PJ’s Coffee Releases New Nitro Cold Brew, Zero-Calorie Drink
Ready-to-Drink Cans Available in Original & Southern Pecan Flavors
December 14, 2018 // Franchising.com // NEW ORLEANS - PJ’s Coffee of New Orleans, creator of the Original Cold Brew™ Iced Coffee, has kicked up the coffee game again by launching PJ’s Nitro Cold Brew Coffee - available this week at all PJ’s Coffee locations across the country. PJ’s Nitro Cold Brew Coffee infuses nitrogen gas into its classic cold brew, creating a creamy, stout-like effect - with zero calories. The canned nitro coffee is available in two flavors: Original Cold Brew Coffee and Southern Pecan. The new product is the first ready-to-drink offering from PJ’s Coffee, founded in New Orleans in 1978.
“We’ve been serving our unique nitro-infused cold brew recipe on tap inside the original PJ’s location on Maple Street in New Orleans since it reopened this fall - and people love it,” said Felton Jones, PJ’s Roastmaster. “We knew our flavor profile was something special, and we’re now excited to offer it to all our PJ’s customers.”
PJ’s Nitro Cold Brew Coffee is made with PJ's Viennese Blend - 100% Direct Trade beans from Finca Terrerito in Honduras and Agua Fresca in Nicaragua - before being infused with nitrogen for a smooth texture.
“A lot of people enjoy an iced coffee but may not want the extra calories from milk or cream. The nitro cold brew is a great option for those looking for their coffee-fix on-the-go, while trying to stay healthy,” said Peter Boylan, president of PJ’s parent company Ballard Brands.
PJ’s Original Cold Brew™ Iced Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is 2/3 less acidic - a process and technique pioneered by the PJ’s founder and used for more than 30 years.
PJ’s Nitro Cold Brew Coffee is available this week at all U.S. PJ’s locations for $3.50. Find a local PJ’s location at: https://www.pjscoffee.com/locations/. PJ’s Nitro Cold Brew Coffee will also be available in grocery stores in the future. PJ’s Coffee has more than 100 locations globally.
About PJ’s Coffee of New Orleans
PJ’s Coffee of New Orleans was founded in 1978 by Phyllis Jordan, a pioneer in the coffee industry who demonstrated that better beans, superior roasting techniques, and pure passion for the art of coffee-making mattered. In 2008, New Orleans natives and brothers, Paul, Steven and Scott Ballard purchased the company, creating parent company Ballard Brands. PJ’s Coffee serves a wide variety of hot, iced and frozen coffee beverages using only the top 1% of Arabica beans, as well as organic tea and fresh breakfast pastries. PJ’s Original Cold Brew™ Iced Coffee is brewed daily using a special cold-drip process that protects the flavor and strength of the beans, while producing a coffee that is 2/3 less acidic - a process and technique pioneered by our founder and used for more than 30 years at all PJ’s locations. PJ’s offers bags of whole bean coffee, single serve cups of PJ’s Coffee and PJ’s Iced Coffee Concentrate for sale in-store and online.
SOURCE PJ’s Coffee of New Orleans