RockBox Fitness Swings Into Mooresville
Charlotte-based business continues local expansion amidst national expansion efforts.
December 17, 2018 // Franchising.com // CHARLOTTE, NC - RockBox Fitness the state-of-the-art fitness franchise that combines boxing, kickboxing, and functional training into high-energy group workouts - is gearing up for the opening of its Mooresville studio slated to open in early-January.
Located at 287 Williamson Rd., the new 3,700 sq. ft. studio will be owned and operated by Kris and Jaime Benson. The RockBox Fitness of Mooresville is one of several franchise-owned studios scheduled to open in the Charlotte metro area over the next few months. After growing to four corporate locations in the Charlotte area, RockBox launched its franchising opportunity in the beginning of 2018 and has since signed 20 additional development deals to enter five new states: Arizona, California, Georgia, South Carolina, and Tennessee.
“Last October we joined the RockBox studio of Huntersville, and our lives were changed! We can’t wait to change other lives, too,” said Kris Benson. “As members of RockBox Fitness, we’re excited to expand the brand’s footprint and introduce the concept to new communities. It’s a wholesome fitness concept that pushes every part of the body, and focuses on why, what, and how people want to achieve their goals.”
Prior to becoming proud owners of a RockBox Fitness, Kris spent time in corporate America before joining the Marines at 27 years old, and was a part of the first deployment to Iraq. After serving two tours and receiving the Purple Heart for his service, Kris lends his services as a security consultant. Jaime brings with her 15 years of corporate sales experience, and firsthand knowledge of entrepreneurship as the owner of a local Sip & Paint in the community. The couple’s passion for the brand, business acumen, and drive are a recipe for success.
“My husband and I have tried other gyms and memberships, but we’d always run into the same problems: lack of accountability, boredom, and loss of motivation that would result in us not going to the gym,” noted Jaime. “RockBox has the resources to provide a strong accountability system, nutrition coaching to teach members how to fuel their bodies, and a high-energy workout so boredom is never felt. The trainers keep everyone in the gym engaged, and the workouts are always changing so it never feels repetitive.”
Founded in 2017 and franchising since early 2018, RockBox Fitness was built to avoid the number one problem with any fitness program - boredom. The studios feature all the boxing equipment and heavy bags one would expect for a boxing- and kickboxing-based workout, plus an array of functional training tools like kettle bells, battle ropes and sleds (elliptical and treadmill machines need not apply). In addition, the studios are equipped with high-end sound systems to rock the tunes that keep members pumped and pushing hard. Color-adaptive lighting is also used to cue another level of psychological motivation. When the lights change, so does the intensity.
RockBox’s trainers make up the expertise and the passion that drives the workouts. Each trainer is professionally certified, accredited and has years-upon-years of experience boxing and kickboxing.
“As we continue to grow and begin to expand our footprint nationally, our first and foremost priority is to create an environment where individuals of every fitness level feel comfortable pushing their physical and mental limits,” noted Roger Martin, CEO and Co-Founder of RockBox Fitness. “We are confident that Kris and Jaime will flourish in the community, and are excited to see their studio thrive.”
Hours of operation are: Monday through Thursday 5:00 a.m. - 1:00 p.m. and 4:30 p.m.-6:00 p.m.; Saturday 7:30 a.m. - 10:30 a.m. and Sundays 12:00 p.m. - 1:15 p.m.
About RockBox Fitness
Founded in 2017 and franchising since 2018, RockBox Fitness is a state-of-the-art fitness studio that combines boxing, kickboxing, and function weight training to help members get into shape. With strategically designed studios, advanced audio system and psychological mood altering lights RockBox’s workouts are an immersive experience for every member that walks through the door. Every workout from group fitness to personal training are designed to focus on an individual’s improvement and self-esteem while increasing their strength and agility. Today, there are four successful studios open and operating in North Carolina, with numerous others in various stages of development across the country. For more information, visit www.rockboxfitness.com/.
Josephine B. Mallari
Franchise Elevator PR
SOURCE RockBox Fitness
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