Wayback Burgers Makes the Switch to Coca-Cola
America’s Favorite Hometown Burger Joint Introduces Brand New Beverage Offerings that Coincide with Loyal Guest Preferences
December 20, 2018 // Franchising.com // Cheshire, CT - Wayback Burgers, America’s Favorite Hometown Burger Joint and one of the nation’s fastest growing burger franchises, is making the switch to Coca-Cola products, naming The Coca-Cola Company as the official beverage provider heading into 2019. This change will put Wayback Burgers on the “winningest” team in restaurant beverages and align its beverage portfolio with loyal guest preferences in the hottest growth markets.
Drink fountains at Wayback Burgers will now offer Coca-Cola, Diet Coke, Coke Zero Sugar, Sprite, Fanta Orange, Powerade Mountain Berry Blast, Minute Maid Lemonade, Barrilitos Aguas Frescas, Gold Peak Tea, as well as specialty craft beverages.
“We are thrilled to announce that Wayback Burgers will be partnering with one of the most iconic brands in the world and we’ll soon be serving an assortment of Coca-Cola beverages that consumers love,” said John Eucalitto, CEO of Wayback Burgers.
In addition to offering products in high growth categories, Coca-Cola also boasts a strong presence across a variety of consumer lifestyles and occasions, has a reputation for premium quality, and continuously develops new and innovative craft beverages - a game changing partner for Wayback Burgers.
“This move elevates our brand, excites our franchisees, and gives our loyal guests yet another reason to visit Wayback Burgers,” Eucalitto said. “Our franchise partners are looking forward to offering the Coca-Cola portfolio of beverages to drive beverage growth while impressing their customers.”
Wayback Burgers is joining a team that remains on top of the beverage market in restaurants across the U.S. In 2018, 14 of the top 50 quick-serve restaurant concepts were burger brands, and of those 14, 13 of them serve Coca-Cola.
For more information on Wayback Burgers and all products/promotions, visit the website (https://waybackburgers.com/) and social media profiles - Facebook, Twitter, and Instagram.
For more information on the Wayback Burgers franchise opportunity, please visit https://franchise.waybackburgers.com/.
About Wayback Burgers
Founded in 1991 in Newark, DE, Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for fresh, never frozen, cooked to order burgers and thick, hand-dipped milkshakes, served in an environment that hearkens back to a simpler place and time - when customer service meant something, and everyone felt the warmth of the community.
Wayback Burgers currently operates in 30 states with over 161 restaurants nationally and internationally in Kuwait, Malaysia, Morocco, Saudi Arabia, Sudan, Pakistan and the Netherlands. Through its executed master franchise agreements, Wayback Burgers plans to open in 37 provinces/countries in the Middle East, South Africa, Argentina, Bangladesh, Ireland, British Columbia, and Alberta, Ontario, Manitoba and Saskatchewan, Canada.
For more information about Wayback Burgers, please visit https://waybackburgers.com/.
For franchising information about Wayback Burgers, please visit https://franchise.waybackburgers.com/.
SOURCE Wayback Burgers
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