RockBox Fitness Swings Into Murfreesboro
Charlotte-based business opens first franchise-owned studio in Tennessee
January 25, 2019 // Franchising.com // CHARLOTTE, NC - RockBox Fitness - the state-of-the-art fitness franchise that combines boxing, kickboxing, and functional training into high-energy group workouts - has opened its very first studio in Murfreesboro, Tennessee.
The new studio is located at 1720 Old Fort Parkway. The 5,000-square-foot studio is owned and operated by local power couple, Craig and Wendy Lee Capurso. The RockBox Fitness of Murfreesboro is the first of several that the couple plan to open over the next couple of years. The new studio will be equipped with top-of-the-line surround-sound system, mood-altering lights, and will be the first RockBox studio that will have a child day care center attached so that parents can get fit while their kids play.
“I believe in group fitness,” Craig said. “It’s motivating to have other people beside you who are working their butts off. Their efforts light a fire inside of you that will push you harder than you thought you could go. RockBox is a like a fight club in a night club, it’s a workout experience that is unmatched.”
Prior to becoming an owner of a RockBox Fitness studio, Craig was deep into the fitness community as a former International Federation of Bodybuilding and Fitness (IFBB) competitor and brand ambassador for Bodybuilding.com. Since leaving the IFBB sport, Capurso has become a representative for other fitness supplement lines, a judge for a local fitness philanthropy in the community, co-founded and developed a software that utilizes personal data to create customized fitness plans, and launched an online fitness program. Craig’s entrepreneurial spirit and fitness knowledge combined with Wendy Lee’s passion for the community and customer service make this a winning team.
“RockBox is a wholesome fitness concept that pushes every part of the body, and focuses on why, what, and how people want to achieve their goals,” Wendy Lee said. “We’re excited to bring a fun and encouraging fitness environment to Murfreesboro that provides everything a member may need. From professional training, nutrition planning and childcare - our RockBox will have it all to help member’s reach their success.”
After growing to four corporate locations, RockBox launched its franchising opportunity in the beginning of 2018 and has since signed 20 additional development deals to enter five new states: Arizona, California, Georgia, South Carolina, and Tennessee.
Founded in 2017 and franchising since early 2018, RockBox Fitness was built to avoid the number one problem with any fitness program - boredom. The studios feature all the boxing equipment and heavy bags one would expect for a boxing- and kickboxing-based workout, plus an array of functional training tools kettle bells, battle ropes and sleds (elliptical and treadmill machines need not apply). In addition, the studios are equipped with high-end sound systems to rock the tunes that keep members pumped and pushing hard. Color-adaptive lighting is also used to cue another level of psychological motivation. When the lights change, so does the intensity.
“As we continue to grow and begin to expand our footprint nationally, our first and foremost priority is to create an environment where individuals of every fitness level feel comfortable pushing their physical and mental limits,” said Roger Martin, the CEO and Co-Founder of RockBox Fitness. “It’s important to find franchisees that are passionate about our mission, and are committed to their community. We are confident that the Capursos will be successful in Murfreesboro, and are excited to see their studio thrive.”
To learn more the RockBox Fitness Murfreesboro, and for hours and class times please visit www.facebook.com/fockboxmurfreesboro .
About RockBox Fitness
Founded in 2017 and franchising since 2018, RockBox Fitness is a state-of-the-art fitness studio that combines boxing, kickboxing, and function weight training to help members get into shape. With strategically designed studios, advanced audio system and psychological mood altering lights RockBox’s workouts are an immersive experience for every member that walks through the door. Every workout from group fitness to personal training are designed to focus on an individual’s improvement and self-esteem while increasing their strength and agility. Today, there are four successful studios open and operating in North Carolina, with numerous others in various stages of development across the country. For more information, visit www.rockboxfitness.com/.
Josephine B. Mallari
Franchise Elevator PR
SOURCE RockBox Fitness
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