RockBox Fitness Laces Up Gloves For South Carolina Expansion
Husband-and-wife team signs lease for first of two Columbia locations
February 19, 2019 // Franchising.com // CHARLOTTE, N.C. - RockBox Fitness - a state-of-the-art fitness franchise that combines boxing, kickboxing, and functional training into high-energy group workouts - is punching its way into South Carolina. Having recently signed an agreement for the development of four studios statewide, RBF members turned franchisees Elia and Katie Georgiades will be opening two locations in Columbia.
The husband-and-wife duo have already inked the lease for the first studio, which will be located at 929 North Lake Drive in Lexington. The second Columbia location is to be determined.
“All it took was one class and we were hooked,” said Elia, a former Title 1 school teacher. “I was getting ready for another school year when we learned that RockBox was going to franchise. I met with [RockBox co-founder] Steve [Halloran] and my wife and I realized that this was all possible for a school teacher and a talent developer. Katie and I both love fitness and helping others achieve their goals.”
Founded in 2017 and franchising since early 2018, RockBox Fitness was built to avoid the No. 1 problem with any fitness program - boredom. The studios feature all the boxing equipment and heavy bags one would expect for a boxing- and kickboxing-based workout, plus an array of functional training tools like kettle bells, battle ropes and sleds (elliptical and treadmill machines need not apply). In addition, the studios are equipped with high-end sound systems to rock the tunes that keep members pumped and pushing hard. Color-adaptive lighting is also used to cue another level of psychological motivation. When the lights change, so does the intensity.
RockBox has four different membership types from which to choose ranging from unlimited training sessions to private lessons. Each trainer is professionally certified, accredited and has years-upon-years of experience boxing and kickboxing.
“What drew us to RockBox was the accessibility for anyone and the varied workout styles for everyone,” Katie said. “From a person with a background in boxing or kickboxing to someone hitting a bag for the first time, our classes are designed to accommodate all levels of experience and conditioning.
With seven locations already open and operating in North Carolina, company plans call for having as many as 200 total units across the country by 2024. Franchise development agreements have already been signed for more than 20 studios throughout Arizona, California, Georgia, North Carolina, Tennessee and now South Carolina.
For more information about RockBox, visit www.rockboxfitness.com.
About RockBox Fitness
Founded in 2017 and franchising since 2018, RockBox Fitness is a state-of-the-art fitness studio that combines boxing, kickboxing, and function weight training to help members get into shape. With strategically designed studios, advanced audio system and psychological mood altering lights RockBox’s workouts are an immersive experience for every member that walks through the door. Every workout from group fitness to personal training are designed to focus on an individual’s improvement and self-esteem while increasing their strength and agility. Today, there are seven successful studios open and operating in North Carolina, with numerous others in various stages of development across the country. For more information, visit www.rockboxfitness.com/.
SOURCE RockBox Fitness
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