Tough Mudder Bootcamp Signs Agreement to Bring Second Fitness Studio to Denver
Leading Global Sports, Active Lifestyle and Media Brand to Open Bootcamp-style Studio Fitness Concept in Southeast Denver in 2019
March 01, 2019 // Franchising.com // DENVER - Tough Mudder Bootcamp, active lifestyle and media brand, continues to tackle obstacles as its Tough Mudder Bootcamp studio fitness concept announced today a signed agreement to bring a second location to Denver serving the Southeast side of the city, which will offer the brand's signature high-intensity interval training workout classes.
The second Tough Mudder Bootcamp location in Denver will be locally owned and operated by husband and wife franchisees Dustin and Denise Warner, based on the Tough Mudder mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun.
"I've always been a big fan of Tough Mudder and the organic sense of community it creates," said Dustin. "Tough Mudder Bootcamp is more than just a place to get a good workout - it makes you feel like you're part of something bigger. I'm excited to extend Tough Mudder Bootcamp's presence in Colorado and introduce an entirely new legion of fitness enthusiasts to our workout."
The Tough Mudder Bootcamp signed agreement in Denver will focus on community as it increases accountability and enjoyment. Each Bootcamp class will act as a "community center" to motivate members to achieve their fitness goals through realistic benchmarks and Tough Mudder events.
"Dustin and Denise are the perfect people to further expand Tough Mudder Bootcamp's reach in Denver," said Dan Henry, director of franchise sales for Tough Mudder Bootcamp Franchising. "This signed agreement is an integral part of our strategic franchise expansion in Colorado, beginning with finding franchisees like Dustin and Denise - experienced entrepreneurs who understand Tough Mudder and their markets in order to best introduce our unique workouts to motivate and inspire a new wave of fitness enthusiasts of all skill levels."
Tough Mudder Bootcamp's 45-minute HIIT classes are usually less than $10 a class with an unlimited membership and will deliver a full-body workout that is fun, customizable - to challenge all fitness levels - and highly motivating and social. Classes are designed around four pillars: Strength, Power, Agility and Endurance. Tough Mudder Bootcamp leverages Tough Mudder's proprietary technology platform to deliver highly effective, fun and safe workouts. All classes are drop-in ready; single classes are $20 each and membership packages range from $56-160 per month.
In addition to the signed agreement in Denver and agreements in place for new locations this year and next, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion, including Atlanta, Dallas/Fort Worth, Nashville and Phoenix.
Locations opening in each market will be able to tap into an enthusiastic fan base, which includes more than 3 million participants who have competed in obstacle course races across the country. New franchisees will be able to access a motivated tribe even as they build their customer base with new devotees.
To inquire about franchising opportunities with Tough Mudder Bootcamp, please visit https://bootcamp.toughmudder.com/own-a-tmb.
About Tough Mudder Bootcamp
Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a full-body workout that is fun, customizable - to challenge all fitness levels - and highly motivating and social. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on interval training and community.
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