RockBox Fitness Set To Make Georgia Debut
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RockBox Fitness Set To Make Georgia Debut

Expanding franchise signs deal to open in Sandy Springs

March 06, 2019 // // CHARLOTTE, N.C. - RockBox Fitness - the state-of-the-art fitness franchise that combines boxing, kickboxing, and functional training into high-energy group workouts - is set to open its first location in the Peach State.

Located at 4969 Roswell Road in Sandy Springs, the new studio is slated to open in May 2019 and will be owned and operated by husband-and-wife team Hillary and Mike Williams, who are both Georgia locals. The Williamses are signed on to open two studios in the greater Atlanta area.

“It’s a wholesome fitness concept that pushes every part of the body and focuses on why, what, and how people want to achieve their goals,” Mike said. “It’s awesome to know that our team is professionally certified and trained to provide full support to all of our members - from nutrition and planning to the boot camps, classes and one-on-one sessions, we have the knowledge to create the blue print for our members’ success.”

The Williams’ RockBox journey began when they moved with their three kids to the Charlotte area. Hillary was on the path to leading a more health-minded lifestyle after being diagnosed with Multiple Sclerosis, and she found exercise was a key component to helping manage her symptoms. After taking one RockBox class, she was hooked and worked her way up from member to trainer to sales manager. When the family decided to move back home to Georgia, Hillary wanted to bring her RockBox family along for the ride.

“After being diagnosed, I was unsure of what would become of my daily life,” Hillary added. “Finding RockBox changed my outlook on the prejudged limits and capabilities of my body; it was the first fitness class that showed me how to enjoy the exercise without the added stress. I want to show people that they are capable of more than they think, and I am living proof.”

Founded in 2017 and franchising since early 2018, RockBox Fitness was built to avoid the No. 1 problem with any fitness program - boredom. The studios feature all the boxing equipment and heavy bags one would expect for a boxing- and kickboxing-based workout, plus an array of functional training tools such as kettle bells, battle ropes and sleds (elliptical and treadmill machines need not apply). In addition, the studios are equipped with high-end sound systems to rock the tunes that keep members pumped and pushing hard. Color-adaptive lighting is also used to cue another level of psychological motivation. When the lights change, so does the intensity.

RockBox’s trainers possess the expertise and the passion that drives the workouts. Each trainer is professionally certified, accredited and has years-upon-years of experience boxing and kickboxing.

“As we continue to grow and begin to expand our footprint nationally, our first priority is to create an environment where individuals of every fitness level feel comfortable pushing their physical and mental limits,” noted RockBox Co-Founder Roger Martin. “Mike and Hillary show a passion for the company’s brand and mission and can speak to how RockBox has changed their lives, personally. We’re excited to have them continue their journey with the RockBox family and are confident that their studio will flourish in their new community.”

About RockBox Fitness

Founded in 2017 and franchising since 2018, RockBox Fitness is a state-of-the-art fitness studio that combines boxing, kickboxing, and function weight training to help members get into shape. With strategically designed studios, advanced audio system and psychological mood altering lights RockBox’s workouts are an immersive experience for every member that walks through the door. Every workout from group fitness to personal training is designed to focus on an individual’s improvement and self-esteem while increasing their strength and agility. Today, there are seven successful studios open and operating, with numerous others in various stages of development across the country. For more information, visit

Media Contact:

Marte Eggleston
Franchise Elevator PR
(847) 239-8171

SOURCE RockBox Fitness


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