Krystal Redesigns Fast-Food Experience In Lakeland With New Prototypical Restaurant
Company Added
Company Removed
Apply to Request List

Krystal Redesigns Fast-Food Experience In Lakeland With New Prototypical Restaurant

April 11, 2019 // Franchising.com // ATLANTA - The Krystal Company announces the reopening of the Krystal restaurant located at 730 East Memorial Blvd. in Lakeland, Florida after a complete “scrape and rebuild” that razed the existing building and replaced it with a new prototype. The redesigned restaurant is the first of its kind in Florida and reopened for business Monday, April 1 with a grand reopening planned for May 2. The project temporarily relocated existing employees to other Krystal locations and utilized local contractors for construction. The original restaurant opened in 1973 and is part of Lakeland’s Downtown District.

“We made the conscious decision to remain and rebuild on this site because of Krystal’s commitment to the Lakeland community,” said Paul Macaluso, Krystal president and CEO. “As a Florida native, I’m particularly proud of this new restaurant and looking forward to more redesigns in the Sunshine State.”

The redesign is part of a strategic initiative to improve the dining experience for guests and adapt to changes in consumer behavior, according to Macaluso, who says Krystal is experiencing more drive-thru business, especially for late-night and breakfast. The Lakeland store is the latest version of the “Iconic Series” prototype with additional grill capacity and double drive-thru lanes to serve higher volumes at a faster pace.

Architecturally, the restaurant features an expanded kitchen and facilities layout that maximize efficiency and employee awareness. Design elements include a vibrant color package highlighting the Krystal name in red, a heritage color for the brand, as well as local community graphics. The Lakeland prototype is square like Krystal’s famous burgers and was repositioned on its corner parcel of land to facilitate parking and streamline drive-thru traffic. A seasoned crew team that has serviced this market in the past is returning to the restaurant.

Florida is home to 47 Krystal restaurants, out of more than 350 across the Southeast (including franchises). Recently redesigned stores in other markets are consistently generating sustained sales lifts of 60-70 percent with average staffing increases of 66 percent. Macaluso expects comparable results in Lakeland. Forty percent of Krystal restaurants are over 40 years old. The company will redesign 75-100 restaurants over the next five years, representing approximately 40 percent of Krystal’s corporate portfolio.

Macaluso recently announced that Krystal has generated positive same-store sales year to date, reversing a 33-month period of declining sales and profits.

About The Krystal Company

Founded in Chattanooga, Tennessee, in 1932, The Krystal Company is the original quick-service restaurant chain in the South. Its hamburgers are still served fresh and hot off the grill on the iconic square bun at over 350 restaurants in 11 states. Krystal’s Atlanta-based Restaurant Support Center serves a team of 7,500 employees. For more information, visit krystal.com.

Media Contact:

Laura Mansfield, APR
The Tombras Group
+1 (865) 599.9968
lmansfield@tombras.com

SOURCE The Krystal Company

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Denny's
Denny's is America's largest full-service family restaurant chain, consisting of 168 company-owned units and 1,692 franchised units, with operations...
Loyalty Networking
Loyalty Networking is excited to introduce Area Representative opportunities.
Pearle Vision
Pearle Vision is one of the most recognizable, premium optical franchises, offering a proven business model in an industry with sustainable demand.
Young Engineers
Young Engineers is an innovative new approach to teach STEM principles using our uniquely designed LEGO and K'nex kits.
Filta Environmental Kitchen Solutions
Filta made the market for environmental kitchen solutions. Their affordable franchise start-up fees and their completely new improved line of upsell...
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.