Tim Machenaud Opens Second BoConcept Store in Washington, D.C. Area at Tysons Galleria, Continuing East Coast Expansion
Contemporary, high-end furniture brand continues its growth by partnering with dedicated franchisees
WASHINGTON (PRWEB) April 16, 2019 - BoConcept franchise owner, Tim Machenaud, is opening his second store in the Washington, D.C. area at Tysons Galleria on April 19, 2019. With nearly 300 locations across 60 countries, BoConcept’s latest location is a push to increase brand visibility and promote luxury, urban-chic furniture in the U.S. Already well established across Europe, Asia and Latin America, BoConcept is now looking to dominate the premium furniture retail business across North America. With 15 locations in key metropolitan areas of the U.S., BoConcept aims to double its presence in 2019 by partnering with qualified multi-unit franchisees.
Machenaud’s first BoConcept store opened in Georgetown and has been a thriving location. In 2018, the store had its best year ever recorded since opening in 2001. With his second franchise location opening soon, Machenaud is eager to continue growing the brand.
“We are constantly making an effort to increase brand awareness and marketing, and improve the client experience. We are planning on bringing that momentum to our Tysons store,” said Machenaud. “After all, the original BoConcept at Tysons was bringing in 10 percent more than Georgetown. I’m hopeful that applying the same high-end experience to our Tysons store will only continue to better our brand visibility in the region.”
Machenaud’s newest store speaks to BoConcept’s aggressive U.S. expansion. Among other high-end brands such as Gucci and Chanel, BoConcept is now being represented at a premium mall. Tysons Galleria is the second-largest mall in Tysons and one of the largest in the D.C. metropolitan area. The store’s location in the mall even has increased visibility on the first floor with an outer facade and a long, indoor window to showcase its furniture.
“Tim has been a great franchise partner, now opening his second D.C. area store,” said Steen Knigge, Director of U.S. Marketing for BoConcept. “By partnering with independent, motivated and service-minded individuals like Tim, it allows us to grow our footprint in America with franchisees that are committed to elevating the client experience. The existing D.C. store excels in offering its clients an exceptional interior design service, and we know that Tim will continue expanding this offering at the new location, helping D.C. residents create the perfect living space.”
BoConcept is dedicated to building successful stores through entrepreneurial-minded franchisees, such as Machenaud. The functional furniture brand is actively targeting sophisticated retail communities in major metropolitan cities, including Chicago, Phoenix, Scottsdale, Houston and Austin.
“Our Tysons Galleria opening is a momentous celebration with our franchise partners as we continue to expand our reach and move forward as the global leader in contemporary furniture,” said BoConcept USA CEO, Henrik Eriksen. “BoConcept’s revolutionary designs are constantly pushing at the seams of the interior design market, showcasing our potential. We are beyond excited to further establish ourselves in such a competitive market.”
Since opening its first franchise in Paris in 1993, BoConcept has become a global leader in the design of bold, stylish furniture, boasting nearly 300 locations in 65 countries around the world. Founded in Denmark in 1952, BoConcept differentiates itself by offering premium quality, modern designs that elevate interior spaces to achieve their full potential. The company remains focused on creating functional furniture for the urban consumer through partnerships with the world’s leading interior designers. Backed by a proven global concept and strong franchise support system, BoConcept’s 15 U.S. locations include a flagship store, which opened in December 2017 on New York City’s famed Madison Avenue. For more information please visit http://www.boconcept.com.
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