Tough Mudder Bootcamp Opens First Fitness Studio in Denver
Leading Global Sports, Active Lifestyle and Media Brand Opens First Denver Location Amid Robust Strategic Franchise Growth
May 06, 2019 // Franchising.com // DENVER - Tough Mudder Bootcamp, started by the Tough Mudder active lifestyle and media brand, continues to tackle obstacles with its first franchise location opening in Denver on May 5, offering the brand’s signature high-intensity interval training workout classes for the first time in Colorado.
Locally owned and operated by franchisees Brian and Libby Anglin, Tough Mudder Bootcamp draws from the same principles embedded in the Tough Mudder events, fostering a sense of community as class participants work together to accomplish their goals throughout a 45-minute HIIT-based workout. The fitness studio is located at 3805 E Colfax Avenue in Denver and is open seven days a week.
“My wife Libby and I identify with Tough Mudder Bootcamp’s focus on facing challenges, helping others and having fun while doing so,” said Brian. “Tough Mudder Bootcamp provides a sense of community and allows people to reach their personal fitness goals with the help of a positive and encouraging “tribe” behind them. It’s an all for one mentality, and I think that our neighbors in Denver will quickly connect with the brand and begin tackling personal challenges through Tough Mudder Bootcamp.”
Prior to opening Denver’s first Tough Mudder Bootcamp, Brian managed retail garden centers and ran a landscape business for more than 12 years. He also received a Firefighter Certification from El Camino Fire Academy, became a certified NASM personal trainer and obtained specializations in corrective exercise, nutrition, weight loss and group training. With a combined background in management and a passion for fitness, Brian has the skillset to lead a team of individuals who will provide an engaging and exciting experience for members of Tough Mudder Bootcamp of Denver.
As Tough Mudder Bootcamp of Denver is set to open its doors for workouts on May 5, the studio is now offering several opening promotions. Denver locals can now claim their free Class Pack and try out the new studio leading up to the grand opening event on June 8. Additionally, Founding Memberships are available at $89 (normally at $159) leading up to the studio’s grand opening next month.
Each bootcamp class acts as a “tribe” to motivate members to achieve their fitness goals. The classes leverage a variety of equipment, including dumbbells, kettlebells, sandbags, bodyweight training, turf, weight plates, assault bikes and rowers. Tough Mudder Bootcamp workouts integrate technology to deliver a seamless fitness experience, including TV screens to show exercise demonstrations as well as timers to maximize the class time for both members and coaches.
Tough Mudder Bootcamp’s classes are drop-in ready. After the grand opening, single classes are $20 each and monthly memberships are $159 for an unlimited number of classes with additional 4x and 8x per month packages on sale. For a limited time only after the grand opening, newcomers can also take advantage of the studio’s spring special and try out all 6 class types for 2 weeks for only $49.
The opening in Denver is part of the internationally acclaimed brand’s strategic franchise expansion initiative, with more than 30 units sold in the U.S. and nearly 15 more in the pipeline.
“This opening represents just the beginning of our franchising initiative, which will bring our bootcamp concept to individuals across all fitness levels, from Tough Mudder enthusiasts to people who are interested in drop-in ready classes, and Brian and Libby are the perfect people to introduce Tough Mudder Bootcamp to Denver,” said Dan Henry, director of franchise sales for Tough Mudder Bootcamp Franchising. “With each new location opening, we’re dedicated to finding franchisees like Brian and Libby - dedicated entrepreneurs who understand and are passionate about our brand, and have the experience and energy to introduce our unique team-based workouts to motivate and inspire a new wave of fitness enthusiasts of all skill levels.”
In addition to the opening in Denver, Tough Mudder Bootcamp has prioritized several key U.S. markets for further expansion, including Atlanta, Dallas/Fort Worth, Charlotte and Phoenix.
Locations opening in each market will be able to tap into an enthusiastic fan base, which includes more than 3 million participants who have competed in obstacle course races across the country. New franchisees will be able to access a motivated tribe even as they build their customer base with new devotees.
For more information on Tough Mudder Bootcamp of Denver, visit: https://tmbootcamp.com/studios/denver-citypark/ or call 303-945-4563.
About Tough Mudder Bootcamp
Tough Mudder Bootcamp is the new brand expansion into the fitness studio sector by Tough Mudder, Inc., the leading sports, active lifestyle and media brand. Established in 2016, Tough Mudder Bootcamp is a 45-minute HIIT class that delivers a full-body workout that is fun, customizable - to challenge all fitness levels - and highly motivating and social. Based on the Tough Mudder Mission that centers on teamwork, camaraderie, courage, personal accomplishment and fun, Tough Mudder Bootcamp focuses on interval training and community.
All Points Public Relations
SOURCE Tough Mudder Bootcamp
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