B.GOOD Lands at Boston Logan International Airport, Bringing Better-for-You Fare to Travelers
Latest opening exemplifies chain’s commitment to reaching guests outside of its traditional brick and mortar restaurants
May 29, 2019 // Franchising.com // BOSTON - B.GOOD today announced it has opened at Boston Logan International Airport, making it easier than ever for travelers to enjoy great tasting, responsibly sourced burgers, bowls, salads, smoothies and more on-the-go.
The restaurant chain will bring “Food with Roots” - clean and wholesome food that is prepared fresh in-house - to Terminal B, which services major airlines, including American Airlines, United, Air Canada and more. The airport location will be operated by global hospitality company Delaware North as part of its 12 new food, beverage and retail outlets at Logan, including many local offerings and Boston-born brands.
“We know that eating on-the-go when traveling can be challenging, and oftentimes, consumers feel they need to choose between something that tastes good or something that makes them feel good,” said Chris Fuqua, Chief Executive Officer at B.GOOD. “We believe those two things aren’t mutually exclusive, and we’re excited to bring great tasting food that people can feel good about eating to our hometown airport. We’re consistently exploring ways that we can meet our guests where they already are - whether it be through mobile-ordering, third-party delivery or alternative points of distribution - and this opening is the latest example of how we're doing just that. We couldn’t ask for a better team than Delaware North, airport concessions developer and manager MarketPlace Development and Massport to make this possible.”
The Boston Logan restaurant, which will be open daily from 4 a.m. - 9:30 p.m., will offer breakfast, lunch and dinner, including popular items like the Power Elvis Bowl (banana, almond butter, honey granola, coconut, dark cholate shavings), Harvest Kale Salad (brussels sprouts, squash, cheddar, beets, chickpeas, pepitas, balsamic vinaigrette), Power Play Burger (beef, avocado, bacon, cheddar, egg), Sweet Potato Fries and more.
“Healthy food options that are fresh-made using local ingredients is more than just a trend for travelers, it’s an exciting step for airport dining,” said Kevin Kelly, president of Delaware North’s travel division. “B.GOOD has proven this resonates with diners around the world and we’re proud to bring this locally grown brand to travelers at Boston Logan.”
Throughout 2019, B.GOOD plans to add additional multi-unit developers, which will ultimately result in a number of new franchised locations in its next set of priority growth markets, including Illinois, New England, New Jersey, Florida, North Carolina, South Carolina and Virginia.
For more information about B.GOOD, its menu offerings and the new B.GOOD store location and hours, visit www.bgood.com.
Founded in 2003, B.GOOD is an innovative, fast casual, farm-to-table restaurant chain serving “Food with Roots” - sustainably-grown, fresh and wholesome food that is prepared fresh in-house. With 76 locations across the U.S., Canada, Switzerland and Germany, B.GOOD serves a diverse and delicious menu inspired by the heritage of back to basics simplicity including greens & grain bowls, salads, all-natural burgers, sides of crisp veggies and oven-finished fries, smoothies and kids’ meals. By sourcing as much as possible from local, independent farmers and being genuinely committed to social and environmental impact, B.GOOD has a unique connection to the communities the brand calls home. Visit bgood.com for more information.
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