Neighborly® Names Brian Best Senior Vice President, Digital
Franchisor welcomes seasoned marketing and technology executive to new position on its marketing leadership team.
August 13, 2019 // Franchising.com // WACO, Texas - Neighborly®, the world’s largest franchisor of home service brands, recently announced the immediate appointment of Brian Best as the company’s Senior Vice President, Digital, a new position on Neighborly’s executive marketing team.
In his new role, Best will report directly to Neighborly Chief Marketing Officer Lisa Zoellner and will be responsible for overseeing the digital strategy and roadmap for Neighborly. Best will use his expertise in digital and marketing technology to lead the digital transformation that is currently underway at Neighborly.
“A seamless connection to consumers leveraging technology is critically important for Neighborly’s continued success,” said Zoellner. “Under Brian’s leadership, we look forward to increasing our efforts to connect more consumers to our trusted network of home service brands.”
Previously, Best served Tropical Smoothie Café, LLC, as the franchisor’s Vice President of Digital Marketing and Marketing Technology. During his tenure there, Best led the company’s implementation of enterprise omnichannel digital marketing strategies focused on driving incremental online and offline revenue, enhancing brand awareness, increasing customer frequency and driving customer engagement.
Prior to joining the Tropical Smoothie, LLC, team in 2018, Best gained more than 20 years of professional experience working in various roles related to marketing technology and digital strategy with organizations including P.F. Chang’s China Bistro, Inc., Arizona State University, Boyd Gaming Corporation, Caesars Entertainment Corporation, Golden Entertainment and The Wellbridge Company.
“Between an impressive entrance into the digital space with GetNeighborly.com and the company’s complete rebranding shortly thereafter, Neighborly is clearly committed to revamping its offerings for the modern age,” said Best. “I’m thrilled to join Zoellner and her team as she leads Neighborly’s digital transformation, and I look forward to playing a role in enhancing the company’s digital footprint.”
Best graduated from University of Puget Sound’s School of Business with a bachelor’s degree in business with a minor in mathematics and computer science.
Neighborly is a holding company of 22 service brands, focused on repairing, maintaining and enhancing consumers’ homes and properties. The company operates online platforms that connect consumers to service providers in their local communities that meet their rigorous standards as a franchisor across 15 service categories at www.getneighborly.com in the United States and www.getneighbourly.ca in Canada. The company was founded in 1981 as Dwyer Group and is based in Waco, Texas. More information about Neighborly/Neighbourly, is available at https://www.neighborlybrands.com/.
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